Shortly before he passed, Steve Jobs gave the world the ultimate
"One more thing..."
In Walter Isaacson's biography on the
) co-founder and former CEO, Jobs claimed he had "cracked" the code
on delivering an integrated TV set with a unique and as-of-yet
undisclosed distribution system that would revolutionize how the
masses consume content.
"It will have the simplest user interface you could imagine," Jobs
told Isaacson. "I finally cracked it."
Ironically, the masses do have a device that delivers content in a
dead-simple interface and, although lacking in hefty features, it's
proven to be a hit with users at an attractive price point. It just
happens to be manufactured by
Google 'Cracked the Code' Before Apple Could
But unfortunately for Apple, the company still can't seem to find
the secret decoder ring that Jobs used to crack that code.
In another dismal and disappointing status update to the elusive
Apple TV set, NPD DisplaySearch's Paul Gagnon
that the company is unable to finalize the content deals it needs
to position itself with a unique offering in the market. As of now,
it appears we won't see the launch an Apple TV set until 2015 at
"To offer truly unique product differentiation that would allow
Apple to capture market share from existing smart TV brands, they
would need to either deliver some exclusive source of content that
the other brands cannot, such as a la carte pay-TV channels, or
proprietary content not available on other devices," Gagnon writes.
"Neither of these is easy to achieve, and our sources indicate this
is one of the principle reasons for the delay in the project."
Indeed, failed content negotiations have plagued Apple since the
earliest reports of an Apple TV set --
as well as the current Apple TV set-top box
-- and is perhaps the biggest reason why Google TV was unable to
make a splash in the smart TV industry. Last year,
) chief Les Moonves related a story in which he boldly rebuked
Jobs' idea of a new content distribution system.
"I told Steve, 'You know more than me about 99% of things but I
know more about the television business,'" Moonves said.
So, as long as the all-powerful media conglomerates refuse to budge
from their antiquated yet profitable model, we'll have to make do
with our Roku boxes and $35 Chromecast sticks.