Despite the belief of one analyst that Apple's (NASDAQ:
) first television was
just around the corner
, the long-awaited display was nowhere to be found in the first
quarter. Instead of rumors and supply chain reports for a snazzy
display, the media shifted its attention to the prospect of a
Many assumed that this device would take the shape of a watch,
enabling consumers to wear and use it with relative ease. This
led to a steady stream of rumors about the device and its
from Google (NASDAQ:
), Samsung and LG.
Meanwhile, Intel (NASDAQ:
) stole the TV spotlight when it announced that it wanted to
build a new service that could bridge the gap between cable and
Internet television. While the exact details of the service are
unclear, it is known that it will ship with a set-top box that
includes a camera designed to deliver a more personalized
experience. Intel has said that privacy-conscious users will be
able to close the camera lens.
Typically this would not be news. Aside from any controversy
that may come as a result of the camera, the Intel initiative
could have been written off as just another Google TV clone.
However, Google tried to conquer TV without the help of
content partners. Intel is expected to take another route. The
company has hired
from Apple, Netflix (NASDAQ:
) and Google to build its service, which may launch within the
As many as
could be working on the project throughout 2013. More than 300
individuals have already been added to the Intel Media team.
While it is possible that Intel's efforts , there may be
another, more plausible reason for Apple's absence.
According to a new
, domestic TV shipments declined 5.8 percent in 2012 and are
expected to drop another 2.7 percent in 2013.
Unlike smartphones, which are replaced rather frequently, TVs
are purchases meant to last five to 10 years. With proper care,
LCD or LED sets can run for more than 15 years. If used
sparingly, they can last even longer.
Thus, consumers that already have purchased a new TV may not
be eager purchase an Apple display. This could make it very
difficult for Apple to sell a significant number of units,
especially as sales decline.
Those who are willing to upgrade may need to be persuaded to
spend than they did on their last TV purchase.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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