From December 1, 2013 to February 28, 2014,
) iPhones took a 32.1% share of the mobile OS market in Great
Britain, according to Kantar Worldpanel ComTech. That figure
represents a 3% jump from the same period the year prior. And
) Android still held a dominant 54% market share, it was down from
58.3% year-over-year. That represents some progress for Apple in
Great Britain. In the rest of Europe, however, it's another story.
Combining figures for the important markets of France, Germany,
Italy, Spain, and the UK, Android commanded a full 68.9% market
share, up by 2% since last year. Meanwhile, iOS saw a two-point
drop to 19%. Android had the biggest lead in Spain, with a huge 88%
market share, compared to Apple's 6.3%.
In the USA as well, Apple saw an even greater drop in iOS market
share, from 43.6% in February 2013 to 38.7% in February 2014.
Meanwhile, Android increased from 51.1% to 55%.
Click to Enlarge, Source: Kantar Worldpanel ComTech
Of course, phones from several manufacturers, including
), and Motorola (owned by Google), all run Google's Android OS, and
only iPhones run iOS. Still, Apple is losing market share. As
William Usher of iPhone Informer wrote, "If Apple really wants to
control more than just profit-share in the smartphone market,
they'll need to put a lot more effort into trying to capture the
people who can't afford their products."
And the company could probably use some of its cash on hand to do
it: According to
Moody's Investors Service
, Apple now currently holds $158.8 billion in cash, 30 times the
amount it held in 2004.
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