Apple Fever: Steve Jobs Announces iPad 2

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LivePricing the Apple iPad 2 Event! We monitored this event as it happened and tracked Apple's real-time stock price. Thanks for following us. See our reports below.

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  • 2:15pm ET - The event comes to an end - AAPL $352.24 +2.93
  • 2:06pm ET - Showing another iPad 2 video - AAPL $351.77 +2.46
  • 2:02pm ET - Multi-track editing in Garage Band - AAPL $352.05 +2.74
  • 1:53pm ET - Updates to Garage Band application - AAPL $351.85 +2.54
  • 1:49pm ET - Jobs is back on stage - AAPL $352.05 +2.74
  • 1:44pm ET - Randy Ubillos demonstrates new iMovie - AAPL $351.28 +1.97
  • 1:40pm ET - Face Time video calling comes to iPad 2 - AAPL $351.83 +2.52
  • 1:33pm ET - iOS 4.3 updates detailed - AAPL $352.55 +3.24
  • 1:30pm ET - HDMI support - AAPL $352.45 +3.14
  • 1:25pm ET - AT&T and Verizon; same exact retail price - AAPL $351.67 +2.36
  • 1:22pm ET - Thinner, new chip, and video camera - AAPL $352.64 +3.33
  • 1:21pm ET - The iPad 2 features an all-new design - AAPL $352.46 +3.15
  • 1:15pm ET - A video presentation on the iPad - AAPL $352.33 +3.02
  • 1:12pm ET - Jobs touts the App Store - AAPL $352.16 +2.85
  • 1:10pm ET - iPad has 90% market share - AAPL $352.98 +3.67
  • 1:02pm ET - Steve Jobs takes the stage - AAPL $352.08 +2.77
  • 1:00pm ET - The stage is set: chair, side table, large screen - AAPL $350.34 +1.03
  • 12:55pm ET - The Apple store is apparently offline - AAPL $350.33 +1.02
  • 12:45pm ET - Attendees are being seated - AAPL $350.50 +1.19

Frenzied fans and tech journalists crowded into a San Francisco auditorium today for the debut of Apple’s (AAPL) new iPad 2 tablet device. The event was held at the Yerba Buena Center for the Performing Arts, a frequent venue for major Apple announcements and a particular favorite of CEO Steve Jobs. It began at 10:00am Pacific time (1:00pm Eastern) and ran for about 75 minutes.


Steve Jobs at First iPad LaunchThe Apple rumor mill had been churning for months about potential specs. Most analysts suggested that the new tablet would be thinner, lighter, and faster than the original (and include at least one camera, if not two) all of which turned out to be true. Some argued for the inclusion of Apple’s Retina Display, a high-res screen prominently featured on the iPhone 4, but that did not come to fruition.

Now that Verizon Wireless (VZ) is in the mix for Apple, it presents an intriguing option for mobile computing on the iPad 2. The retail price of the iPad 2 will not significantly change. In fact, its relatively low cost (and hugely popular App Store) has kept the iPad ahead of tablet competitors lately launched. The Motorola (MSI) Xoom, priced at $799, hit the market last month to mixed reviews. Sales of the Samsung Galaxy have fizzled. Hewlett Packard (HPQ) just showed off its Slate tablet prototype at CES in Las Vegas, which runs a nimble version of Microsoft (MSFT) Windows 7.

The first-generation iPad, launched in April 2010, has been an unprecedented success for Apple, ably satisfying consumer desire for more sophisticated mobile tech. Apple sold 15 million iPads in 2010, resulting in more than $9.5 billion in revenue.  

Apple's stock price has risen by 35% since the launch of the first iPad, and it peaked at $352.64 during the iPad 2 launch event. The appearance of Steve Jobs was somewhat of a suprise. Jobs drove Apple's re-emergence as a major consumer electronics player, but has been the subject of health concerns. He took an indefinite leave of absence from the company on January 17.

The iPad 2 will be available on March 11.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: News Headlines , Technology , Business , Stocks

Referenced Stocks: AAPL , HPQ , MSFT , MSI , VZ

Evan Harvey


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