In new data released Tuesday, the iPhone is in the hands of
nearly one out of every two users in this vitally important
that the latest ComScore (NASDAQ:
) data found that Apple (NASDAQ:
) was gaining market share in the smartphone market.
Out of the 133.7 million smartphone users, Apple's market
share had risen 3.9 percent to 38.9 percent. This is vitally
important for Apple since about 60 percent of its revenue comes
from the iPhone.
New data found that the iPhone reigns supreme in another key
market. According to
, there are approximately 25.6 million people in the 12-17 age
group. $110 billion (or about $4,200 per person) is spent on this
age group. Companies spend a lot of money to get their products
in front of the eyes of teenagers.
A recent report from
found that Apple is winning the cell phone battle in this key age
group. The survey found that 48 percent of teens own an iPhone.
This is up 8 percent from the previous Fall 2012 survey.
Further, 62 percent plan to make an iPhone their next mobile
device purchase. This compares with 23 percent who plan to
purchase an Android phone.
Apple dominates the tablet market as well. The iPad has a 68
percent market share but that's down from 72 percent. Fifty-one
percent of teens reported owning a tablet with another 17 percent
having plans to purchase a tablet within the next six months.
Sixty-eight percent plan to purchase an iPad or iPad Mini.
Which cell phone carrier holds the bulk of the teen market
share? Verizon (NYSE:
) has 34 percent of the market with AT&T (NYSE:
) at 29 percent. Illustrating the great divide between the top
two carriers and number three and four on the list, number three,
) has a 14 percent share and T-Mobile has only 12 percent.
This single data point doesn't put to rest the need for Apple
to produce some major "wow" with its iPhone 6 release. The iPhone
5S will almost certainly be an incremental upgrade that isn't
expected to do much to answer the critics that say Apple is no
longer leading the cellphone market.
Could this be why the rumor mill believes that Apple will
offer the 5S and the reported cheaper iPhone in up to
8 different colors
Disclosure: At the time of this writing, Tim Parker was long
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
Profit with More New & Research
. Gain access to a streaming platform with all the information
you need to invest better today.
Click here to start your 14 Day Trial of Benzinga