) G1 phone from 2008, with its slide-out keyboard, it's hard to
believe the Android of today began with such a clunky device.
During this past quarter,
) mobile phones made up four out every five shipped. Considering
) came in a distant second with just under 13%, that is a
Then again, Apple is definitely no slouch when it comes to profits.
Not only does Cupertino lead the industry in hardware profit
margins, in-app purchases and developer revenue completely trounce
that of Android's offerings.
According to some number-crunching by
, the gap between iOS and Android in terms of app revenue,
advertising, developer fees, and commerce is nearly equal -- with
Android earning $0.91 for every iOS dollar. Even just looking at
mobile ad revenue, Google holds its own by earning $0.77 for every
dollar that Apple makes.
But then comes a huge drop-off.
In terms of paid downloads and in-app purchases, Android slumps to
$0.43 for every dollar on iOS. Taking paid downloads out of the
equation, the gap is even wider: Android makes just $0.24 for
in-app purchases compared to iOS' $1.00. (Looks like iPhone users
are really buying up those extra lives in Candy Crush.)
Sadly, things are even worse for developers. Despite a pressing
need for Android coders given the sheer number of devices for the
platform, iOS developers earn more than five times the revenue per
download than Android developers. Clearly, iPhone and iPad users
are more willing to part with their cash for an app than are
Android users, making Apple's mobile OS far more attractive to code
As a user, there's much to be said about the versatility and
cheap-to-free options of Android apps. But for those who actually
make them, there's still much to be desired.
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