) once boasted a full 50% of the smartphone market share. Now, with
less than 4% of the US market share, the company is struggling to
get by, and several offers to take the company private are now on
the table. A good amount of BlackBerry's misfortune can be
attributed to the rise of
). In 2007, BlackBerry incorrectly assumed that it could compete
with the new paradigm of smartphones without changing its product
or business model. While
) Android came to prominence and
(OTCMKTS:SSNLF) became a much strong player, BlackBerry's
assumption was proven woefully wrong.
Apple's headquarters in Cupertino, California.
Now Apple is adding insult to BlackBerry's injury by poaching its
employees. According to AllThingsD, Apple has begun contacting
BlackBerry staff via the professional social network
), inviting them to recruitment events in Cambridge, Ontario, a
mere 15 miles away from BlackBerry's Waterloo headquarters. The
invitations are targeted at engineering and operations talent at
the company, and most advertised positions are located in Apple's
headquarters in Cupertino, California. In the invitations, Apple
says that "relocation and immigration assistance will be provided
for candidates that are hired, as needed." According to
AllThingsD's John Paczkowski, the events have been well-attended.
News of the LinkedIn poaching follows BlackBerry's announcement in
September that it would be letting go of 4,500 employees in
anticipation of a $995 million loss for the second fiscal quarter.
In that sense, perhaps Apple is doing BlackBerry a favor by taking
employees off of its hands.
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