By Business Wire, February 26, 2013, 07:39:00 AM EDT
AOL On - Canada's most comprehensive premium curated video experience
TORONTO--(BUSINESS WIRE)--
AOL Canada announced today the launch of AOL
On (on.aol.ca)
a premium curated video platform across all screens - desktop, tablet,
mobile, mobile apps and connected TVs.
AOL On will serve as AOL's homepage for video delivering a curated
experience which features more than 500,000 premium videos across 17
different channels, including News, Entertainment, Style, Health, Autos,
Business & Tech. AOL will continue to offer premium video across all of
its owned and operated properties including AOL.ca,
The
Huffington Post Canada, Autoblog
Canada, AOL
Music Canada, Engadget
and Moviefone.
"The launch of AOL On Canada comes at an incredible time for online
digital media, with increasing demand of online video from advertisers
and with consumers accessing online video at a rising rate this new
product only furthers our commitment to the online video experience."
Said Rashida Jeeva, general manager, AOL On Canada.
American Express Canada will be the official advertising launch partner
with 100 percent share of voice across all platforms of AOL On. Given
the cross platform nature of the American Express campaign the
partnership was a great fit to reach consumers where they are consuming
content across all screens. Mindshare is the media agency leading the
planning and execution for American Express Canada.
With a video hub that houses more than 500,000 videos, including
Canadian specific video content, AOL On Video Network currently boasts
169 million video streams a month reaching 7.8 million monthly unique
visitors*. This launch not only serves as a benefit to visitors to the
site but also to publishers within the AOL On Network as it will broaden
their assets across AOL properties. In addition to the online video hub,
the AOL On app is available for Android smartphones and tablets, as well
as iPhones and iPads - download the app here:
Android
phone
Android
tablet
iPhone
iPad
*Source: comScore Inc., Video Metrix, Total Canada, October - December
2012 average. *based on Advertising.com Video Network - Potential Reach.
About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously
innovating, growing, and investing in brands and experiences that
inform, entertain, and connect the world. The home of a world-class
collection of premium brands, AOL creates original content that engages
audiences on a local and global scale. We help marketers connect with
these audiences through effective and engaging digital advertising
solutions.
Source: AOL On