Another Yahoo! (NASDAQ:
) executive -- VP Jim Heckman -- has left the company just three
weeks after the arrival of new CEO Marissa Mayer.
His departure follows the exodus of former interim CEO Ross
Levinsohn, who was passed up for the top job in July. Heckman's
move was not a shock, as he was seen as being aligned closely with
Attention may now shift to others seen as being close to the
former interim chief. That may include Michael Barrett, who had
been hired as chief of revenue in June. Barrett was perhaps
Levinsohn's most high-profile hire when he was at the helm.
Heckman fist joined Yahoo in May 2001, after his 5to1 ad
start-up was purchased. Since that time, he had been working on
distribution deals, including one with the music service
One of Heckman's biggest projects may have been a plan for Yahoo
), AOL (NYSE:
) and Microsoft (NASDAQ:
) to cooperate in an effort to better compete with Google (NASDAQ:
) for ad sales.
The former strategy VP also worked on Yahoo's polarizing plan to
sell all or part of its ad technology and subsequently rely on
third-party vendors, possibly including Google and/or Microsoft.
That move would have helped Yahoo focused solely on content and
digital ad sales, and potentially helped the company lower its cost
It remains to be seen if or how that technology sale could come
to fruition under Mayer. The newly-arrived CEO's strengths include
technology prowess and product leadership skills developed during
her long tenure at Google - not necessarily online content.
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