When Samsung introduced the first Galaxy S phone, it wanted to
show the world that it could compete with Apple (NASDAQ:
). Now, in an effort to outperform the Cupertino, California-based
tech giant, Samsung is slowly turning into a firm that resembles
its competitor. Trip Chowdhry, the Managing Director of Equity
Research at Global Equities Research, interviewed somewhere around
50 people who attended the Galaxy S IV launch last night. His
converged view is as follows:
"Samsung Galaxy S IV - Overhyped and Under Delivered." "Just an
okay offering -- a mix of Samsung Galaxy Note II and Samsung S
III." "Not innovative - Samsung is confused… What is an application
and what is an operating system. [We are] expecting a mediocre
Chowdhry also took issue with the screen size.
"Some liked the big screen size. [It] makes browsing easy, and a
lot can get accomplished," he said in an e-mail to investors. "Some
preferred [the] somewhat narrower screen size. Smartphone[s] should
be one hand device[s]. Galaxy S IV is too wide to be used by one
hand. It's a two-hand device."
Chowdhry said that if two hands are needed, the converged view
is that people will simply use a tablet.
"Some said they would prefer a much smaller device, [the] size
of [a] credit card, as they already have a tablet," he added.
"Initial indications are that that the addressable market for
Galaxy S4 is probably one-third of [the] total smartphone market,
as large screens are probably not universally appealing to
) services also pose a threat.
"[The] ability to have multiple video chats on Samsung's Galaxy
S IV is a nice feature, but almost everyone was quick to point out
that if that is the interest of the user, then Google Hangouts
looks like a better option," Chowdhry warned.
"Almost everyone liked the Galaxy S IV's ability to shoot 100
shots in four seconds, but almost everyone was quick to point out
that this scenario makes no sense on a smartphone. [It] may make
more sense on a dedicated camera."
Chowdhry also broke down the Galaxy S IV's success rate based on
the devices that people currently own.
"If someone came from Blackberry (NASDAQ:
), they loved [the] Samsung Galaxy S IV." "If someone is using
[the] Galaxy S III, they see S IV [as] just a minor improvement."
"If someone is using [the] Galaxy Note II, they like S IV, but will
not upgrade as they had recently purchased [the] Note II." "If
someone is using [the] iPhone, they see no wow factor in the S IV."
Louis Bedigian is the Senior Tech Analyst and Features Writer of
Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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