Investors are on the move! Everything we size up today we're
assessing from the mobile angle, as more people make use of
mobile technology and more things are connected.
All this creates a massive flow of data that can be difficult
to manage (not to mention exciting investment opportunities),
which is where
comes into play.
As Tim Beyers said when he first recommended Ruckus in
in 2013, "Outrageous demand for mobile devices and data should
deliver enough growth to satisfy the valuation premium we'd
indeed; just think about some of these numbers and
forecasts 60%-plus compound annual growth for shipments of
connected home devices over the coming five years. There's going
to be a lot of data moving around in the future, and we need to
be prepared to handle it:
Who's leading the way
It's no secret that we Fools love interacting with company
leaders, so you can imagine my excitement when Ruckus President
and CEO Selina Lo (
) granted me an interview. Here's an edited version of our
1. What does Ruckus Wireless do, exactly?
"We make and sell a wide range of wireless infrastructure
products like high-capacity Wi-Fi access points, wireless control
systems, and cloud-based Wi-Fi access and location services.
We are best known for our innovations in the area of adaptive
Wi-Fi technology, which we call Smart Wi-Fi, that improves
the range, reliability and performance of Wi-Fi networks
within highly dense and noisy environments like urban centers and
stadiums. This is achieved through our patented
hardware and software inventions that combine to continually form
and direct Wi-Fi signals over the fastest paths for each
We're also credited with the innovation of massively scalable
software control systems that let customers manage tens to
hundreds of thousands of access points within a public or private
Our solutions are used by service providers and enterprises to
solve network capacity, coverage and performance challenges
associated with the explosion of data traffic from
wireless-enabled mobile devices now flooding wireless networks.
Our customers now number over 40,000 around the world, including
companies such as Sprint, Time Warner Cable, Mandarin Oriental
Hotels, La Quinta Inns and Suites, the cities of San Francisco
and San Jose, Calif., and many others."
2. What's your strategy for growing Ruckus Wireless?
"Within the enterprise, our strategy is to exploit our leadership
in the growing mid-market segment and our massive channel partner
base with new 802.11ac products. We also see Wi-Fi cloud
services as a growth area because they give our customers more
information and analytics about their Wi-Fi networks, letting
them now use Wi-Fi as more of a business tool and not just a
free amenity for their own clients. We also see the
small-and-medium-business market as an underserved and highly
lucrative opportunity for our Smart Wi-Fi products and
In the carrier, or service provider/mobile network operator
space, we are one of the only suppliers of carrier class or
utility-grade Wi-Fi. Our strategy in this space is to offer
value-add solutions and options that allow service providers to
move beyond vanilla wireless transport. We see indoor
managed services offered by carriers and the growth of small
cell systems as growth areas of the company."
3. Which leader has inspired you the most in your
"I learned business and management skills from many great
business leaders and managers I've worked for, including
Karyn Mashima, Dominic Orr, and Dan Warmenhoven. I admire Hillary
Clinton for her courage, tenacity, her willingness to fight, and
her ability to compromise."
4. Ruckus Wireless is benefiting from the longer-term
trend to mobile. What do you consider to be the biggest
threat/challenge to Ruckus Wireless's continuing to pick up
market share? What are you keeping your eye on?
"Our industry is changing faster now than I have ever
experienced, in technology cycles, business models and ecosystem.
Wi-Fi is now playing a much bigger role in TMT [technology,
media, and telecommunications] than just home and enterprise
connectivity -- it's fast becoming an ubiquitous public-access
technology offered by service providers, venues and public facing
enterprises; it is the underpinning for Smart city and Internet
of Things networks, and it is a platform for capturing analytics
such as presence, footfall, apps and device usage. Our challenge
is to expand into the most adjacent opportunities while
continuing to grow market share in our core business."
5. What's your biggest challenge as a female CEO today?
"My gender has nothing to do with the challenges I face as a CEO.
It might have been more intimidating when I started because my
investors, my board, and most of my customers were men, but I got
over that years ago."
6. We love it when a CEO owns shares in the company she
leads and takes the long-term view. You are young, you own a
significant holding in Ruckus Wireless, and have been CEO since
2004. Is this your passion? Have you found the company you want
to lead for decades to come?
"I have been with Ruckus since the beginning. Over the
last 10-plus years, I led the company's transformation from
a residential IPTV/Wi-Fi play to the current service provider and
enterprise Wi-Fi play. What drove my passion over the past 10
years was the opportunity to push the boundaries and create our
destiny. As our industry continues on its rapid pace of
change, I see Ruckus expanding its core business and
creating new opportunities beyond, and I look forward to
leading the charge."
So is Lo's strategy working? Well, judging from Ruckus's sales
and growth in end-customers, it's clear the company is doing
The Foolish bottom Line
In many ways, investing is about finding compelling long-term
trends and then latching on to the companies that will help shape
them. And now, the world is going mobile. As the Internet of
Things continues to develop, we will see more connected devices
doing more things and using more data -- so we're going to need
the infrastructure to handle it all. This, my Foolish friends, is
Ruckus Wireless's specialty. And given the company's seasoned and
smart management team, now looks like a stellar opportunity.
$19 trillion industry could destroy the
One bleeding-edge technology is about to put the World-Wide-Web
to bed. It could make early investors wildly rich. Experts are
calling it the single largest business opportunity in the
history of capitalism...
is calling it "transformative"... But you'll probably just call
it "how I made my millions." Don't be too late to the
click here for 1 stock to own
when the web goes dark.
An Interview With The CEO of Ruckus Wireless
originally appeared on Fool.com.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights
reserved. The Motley Fool has a