) shareholders haven't had much to complain about since the
market lows of March 2009. Shares are up nearly 300% as the toy
maker's brands remain popular around the world.
Some of its best-known brands include Hot Wheels,
Fisher-Price, Barbie and American Girl.
In February 2012, Mattel added to this prestigious portfolio
by acquiringHIT Entertainment for $680 million, giving it control
of the Thomas the Tank Engine and Bob the Builder brands.
In April, Mattel announced solid first-quarter earnings thanks
to strong sales of dolls like Monster High, Disney Princess and
American Girl. Quarterly profit rose 83% from a year ago to 11
cents a share. Sales growth accelerated for the third straight
quarter, rising 7% to $995.6 million. North American sales rose
5%; international sales rose 9%. Its high-end American Girl brand
did particularly well in the quarter with sales up 32% to $100.5
In the first quarter, Mattel paid a dividend of 36 cents a
share. Its dividend growth rate is 27% and it currently yields
Licensing remains a focal point for Mattel. In September, the
company hiredDisney (
) veteran Jessica Dunn to oversee licensing for old and new
Chart-wise, Mattel continues to consolidate gains in
constructive fashion. Its current flat-base-like structure shows
a buy point of 48.58, or 10 cents above its May 14 intraday high.
An earlier buy point could come if Mattel etches a handle area. A
handle forms when a stock drifts lower in light volume, serving
to shake out the last remaining willing sellers in the stock.
Price and volume action like this often paves the way for a
Second-quarter results are due July 17 before the open.