In a bid to capitalize on the growing popularity of gaming
Advanced Micro Devices Inc.
), recently launched a graphic processing unit (GPU) - AMD
Radeon™ R9 270 - the latest addition to the AMD Radeon™ R9 Series
The AMD Radeon R9 270 graphics card is ideal for users who
need superior graphic performance for gaming. Powered by AMD
Graphics Core Next (GCN) architecture, the new graphics card
supports Mantle technology and provides strong graphics
performance from web browsing to video editing.
Priced at $179, the graphics card includes 1,280 stream
processing units, 2GB GDDR5 memory, up to 5.6 Gbps memory clock
speed and 179.2 GB/s memory bandwidth. The card will also support
the latest games at 1080p with high settings. Also, AMD's GPUs
support DirectX® 11.2, OpenGL 4.3 and Mantle, which give it the
desired speed for optimal graphics solutions required in
notebooks and desktops.
Additionally, AMD Radeon R9 270 graphics card features a new
AMD TrueAudio technology, which gives enhanced sound effect for
gamers through stereo headsets and speakers3. Consumers prefer an
improved soundscape for gaming along with rich graphics. Thus,
AMD's revenues stand to benefit significantly if the latest GPU
can cater to the rising demand of the users.
AMD's processors have become highly popular among gaming
console makers and have been used in
) PlayStation 4 and
) new Xbox video game console, to be launched on Nov 22.
AMD has recently enhanced its focus on gaming. Both the next
generation gaming consoles will feature AMD's accelerated
processing units (APUs), which will boost the company's business.
We believe that these wins have positioned AMD at the center of
the console gaming industry and will lessen the company's
dependence on the declining personal computer market. It will
possibly help the company to regain some of the lost market share
from rivals like
A report from IDC estimates that there will be 257 million
active consoles worldwide by 2015. These estimates encourage
companies like AMD to increase their stakes.
AMD is the world's second-largest maker of microprocessors. In
the last reported quarter, AMD's top-line numbers were better
than its guidance, supported by the ramp up of semi-custom
System-on-Chips, new products and strong mobile design wins.
Also, the company's bottom line beat the Zacks Consensus
Currently, AMD holds a Zacks Rank #3 (Hold).
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