After a small global expansion in 2012, Amazon (NASDAQ:
to sell its e-books and e-readers in new regions, including
China. Now the dot-com retailer is expected to bring its hardware
to Taiwan. According to
, Amazon has passed an examination conducted by Taiwan's National
Communications Commission. The commission approved the release of
all three of the firm's tablets -- the standard and high-def
Kindle Fires, as well as the 8.9-inch model.
Market analysts told DigiTimes that this means Amazon is
"preparing to launch e-book services" in Taiwan.
In the United States, Amazon currently offers 4G data through
a special contract with AT&T (NYSE:
). The carrier allows subscribers to pay an
annual rate of $49.99
for 250MB of data (per month for 12 months), 20GB of cloud
storage and a $10 Amazon Appstore Credit.
Comparatively, AT&T charges iPad users
$14.99 per month
for the same amount of data. Verizon's cheapest plan is $20 per
month but it comes with
1GB of data
It is unknown how much data would cost Kindle Fire users in
Taiwan, but DigiTimes' sources said that a plan could come from
Far EasTone Telecommunications. Far EasTone is one of the three
largest mobile telecommunications companies in Taiwan.
Earlier this month Amazon
that the Kindle Fire HD 8.9" had been released in the United
Kingdom, Germany, France, Italy, Spain and Japan.
The launch was accompanied by an
unexpected price cut
that reduced the standard model's MSRP (Manufacturer's Suggested
Retail Price) to $269. Amazon also knocked $100 off the 4G model,
bringing its suggested price down to $399.
The New York Times
reported that Amazon had sold seven million tablets worldwide.
This compared favorably to Barnes & Noble (NYSE:
), which was only believed to have sold five million Nook
Amazon's sales were also greater than Google's (NASDAQ:
) Nexus 7, which had sold three million units at the time.
Both Apple (NASDAQ:
) and Amazon have made a big push for dominance in the education
sector. Amazon has been particularly aggressive in this approach,
announcing that it became the
of the National PTA's Family Reading Experience program.
The Kindle will now be promoted as the "Official E-reader of
the National PTA," providing Amazon with an interesting branding
Amazon may face one more hurdle in launching the Kindle and
Kindle Fire in Taiwan. While e-books are common in the United
States and Europe, the DigiTimes report said that the market is
less mature in Taiwan.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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