) has launched its Instant Video App for
) iPhone and iPod touch. The app allows Amazon Prime members to
stream or download Amazon Instant Video movies and TV episodes
directly onto their Apple devices.
Previously, this app was available only for iPads. Amazon
charges $79.0 per annum from its Prime members and offers free
two-day shipping and access to more than 30,000 instantly
accessible movies and TV episodes.
In addition to 30,000 titles from Prime Instant Video, the new
app will now let customers enjoy more than 140,000 titles from
Amazon Instant Video at any time across the world.
According to IDC, 303.6 million units of connected devices,
such as tablets and smartphones, were shipped (valued at $140.4
billion) in the same quarter. Apple shipped 45.8 million units in
the third quarter of fiscal 2012, a 38.0% jump from the year-ago
IDC expects the shipment of these smart devices to touch 362
million units, worth $169.2 billion, in the fourth quarter of
fiscal 2012. The holiday season is expected to drive the
shipments. Further, the advantages of cloud-based services are
making it possible for the customers to seamlessly buy and use
As per Researcher In-Stat, 48 billion apps will be downloaded
worldwide by 2015, which will generate $29.0 billion. The apps
market is gaining strength backed by 425,000 apps from Apple's
App Store and more than 200,000 offerings from
's (GOOG) Android Market.
Thus, Amazon's strategy to offer its content on as many
gadgets as possible is a smart one as the smart devices are
witnessing strength globally. Amazon would no doubt benefit in
the long term.
Amazon's third quarter revenue was $13.81 billion, up 7.6%
sequentially and 26.9% from the year-ago quarter. This was better
than management expectations and more or less in line with the
Zacks Consensus Estimate. Excluding the unfavorable currency
impact, revenues increased 30.0% year over year.
Amazon, Apple and Google all have a Zacks #3 Rank, which
implies a 'Hold' rating in the near term.
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