) has decided to take Kindle Singles to the U.K. Singles are
basically articles that are longer in length than those found
typically in magazines, but not long enough to be a book.
Kindle Singles have seen relative success in the U.S. since
their launch in January 2011 and the 250 titles on offer in the
U.K. also includes content from U.S. authors.
In the U.K., Kindle Singles will refer to works from notable
authors and journalists for between £0.99 and £1.99. In the
beginning, the store will include 250 titles. Amazon earns 30.0%
of the proceeds from sales and will pay the rest to the authors
for works exclusive to its e-book reader.
Amazon's customers can buy the Kindle Singles and read them on
their Kindle devices as well as on other devices such as
) iPad, iPod, iPhone, Mac,
Research In Motion
) Windows-based phones and
) Android-based devices. It is a great move from Amazon to bring
a new concept to the market and then make it available across a
broad range of devices.
Kindle Singles have been successful in the U.S. and Amazon
sold more than 3.5 million Kindle Singles in September 2012
itself. It is a great platform for unpublished authors to create
a market for themselves.
According to IDC, 27.8 million tablets were shipped worldwide
in the third quarter of fiscal 2012. Apple shipped 14.0 million
iPads and led the market with a 50.4% share. Samsung was
next in line with 18.4% market share. Amazon ranked third
as it shipped 2.5 million units for a 9.0% share.
However, information and analytics provider IHS is predicting
that shipment of e-book readers may drop to a mere 7.1 million
units worldwide, way below the 23.2 million units shipped in
2011. The e-book readers are seeing a setback due to the rising
popularity of tablets such iPads, Surface, Nexus 7 and
Amazon realized early where the market was headed and
therefore launched its Kindle tablets well ahead of time. The
company is the largest bookseller and despite the fact that many
players (both big and small) are now encroaching on its turf,
Amazon is really going strong. Given the fast-growing nature of
the market and the company's own innovative approach, we think
that Amazon will remain the most significant player for some time
To further increase its rate of success, Amazon has increased
focus on its own publishing. In this respect, it maybe said that
Kindle Singles can become a great marketing tool to boost the
company's revenue. Amazon will definitely strive to grab more
market share from Apple, which is currently dominating the tablet
Amazon's third quarter revenue was $13.81 billion, up 7.6%
sequentially and 26.9% from the year-ago quarter. This was better
than management expectations and more or less in line with the
Zacks Consensus Estimate. Excluding the unfavorable currency
impact, revenues increased 30.0% year over year.
Amazon, Apple, Microsoft, Research In Motion and Google all
have a Zacks #3 Rank, which implies a 'Hold' rating in the near
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