Online retailing giant
) has announced the availability of Kindle Fire HD, Kindle
Paperwhite and Kindle on its online marketplace Amazon.in, which
it launched last week.
The Kindle Fire HD 7-inch and 8.9-inch devices will be
available in India starting Jun 27 at a price of Rs 15,999 and Rs
21,999, respectively. The devices come with dual band Wi-Fi
connectivity and MIMO technology that enable streaming and
downloading of videos at a faster pace. It also has an X-Ray
feature, which provides useful insight into books and movies.
Besides, Kindle Fire HD also includes an upgraded version of
Immersion Reading that allows the user to hear narration by a
popular actor while reading a book.
Additionally, Kindle Paperwhite will be available in Wi-Fi and
Wi-Fi-plus-3G models at a price of Rs 10,999 and Rs 13,999,
respectively. Paperweight, which is the fifth generation Kindle,
is already available on Amazon.in at a price of Rs 5,999. Apart
from the online marketplace, these devices will also be available
at various retail outlets in India including Croma, Reliance
Digital, E-Zone and Vijay Sales.
Though Amazon did not have a branded presence in India, the
company made its foray into the Indian market last year in
February with the launch of Junglee.com, a site which allows
customers to compare prices and read customer reviews but not
purchase items directly.
Amazon has ample expansion opportunities in India, which is a
fast growing e-commerce market. According to the global
management consulting firm Boston Consulting Group (BCG), India
is the third largest country after U.S. and China in terms of
Internet users and is now on the verge of a digital revolution.
The firm expects Internet users in India to increase threefold
from 120 million in 2011 to 330 million by 2016.
While the strong growth prospects are making the e-commerce
market more competitive by the day, Amazon continues to maintain
and even grow its share on the back of its consistent and
reliable service. Amazon's scale of offerings, its broad reach
and platform approach are the keys to its success.
As Amazon is way ahead of other online retailers due to its
product selection, pricing, deals and platforms, the company
could give strong competition to local players.
Amazon shares currently retain a Zacks Rank #3 (Hold). Other
stocks that have been performing well and are worth a look
), all carrying a Zacks Rank #1 (Strong Buy).
AMAZON.COM INC (AMZN): Free Stock Analysis
IAC/INTERACTIV (IACI): Free Stock Analysis
OVERSTOCK.COM (OSTK): Free Stock Analysis
PETMED EXPRESS (PETS): Free Stock Analysis
To read this article on Zacks.com click here.