) is giving shoppers the chance to save $50 on its full-size
tablet today. The Kindle Fire HD 8.9" normally retails for $299
(16GB Wi-Fi), $369 (32GB Wi-Fi), $499 (32GB 4G LTE) and $599
(64GB 4G LTE). The $50 savings applies to all models. This allows
customers to purchase the 16GB Wi-Fi model for $249 -- $20 less
than the Nook HD+ from Barnes & Noble (NYSE:
These prices apply to the "With Special Offers" option. To get
a Kindle Fire without them, buyers will have to spend $15
Amazon is limiting the discount to one per customer. Under the
terms of the deal, the company said that it only applies to U.S.
customers who purchase the tablet directly from Amazon. As usual,
the company reserves the right to cancel the promotion at any
There is one final term that every customer should be aware of
before making a purchase: "If you return items purchased using a
promo code, we will subtract the value of the discount from your
In other words, Amazon expects its customers to
the device they purchase today -- or pay a hefty penalty
This is significantly different from the company's normal
return policy. Amazon has branded its website with a permanent
"returns are easy"
that is used to reinforce the
shopping experience that Jeff Bezos created. Bezos, who currently
serves as Amazon's CEO, founded Amazon to
make shopping easier and more convenient
. This is why Amazon does not charge anything more than the
return shipping fee for unopened items that are returned within
30 days of purchase.
By requiring customers to pay a $50 fee back to Amazon if they
return the Kindle Fire, the retailer is imposing a harsh penalty
not incurred by customers who shop at Best Buy (NYSE:
). Granted, Best Buy is not currently offering a $50 discount on
the Kindle Fire. And if Best Buy customers return a product that
provided a free gift card, the total of the gift card's value
will be subtracted from the return fee. Best Buy does this
because consumers are allowed to keep the gift card after the
item is returned.
In the event of an actual discount, however, Best Buy does
employ any penalties for customers who decide to return the item.
And since there are plenty of brick-and-mortar locations,
customers never have to worry about a return shipping fee.
Unlike Amazon, most items purchased at Best Buy are not
subject to a restocking fee after being opened. This includes
most tablets and computers.
(c) 2012 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.