The largest online retailer
) has recently introduced an Instant Video app for Nintendo's (
) Wii console.
The app will enable Wii owners to buy, rent and stream more
than 145,000 movies and TV episodes from Amazon's Instant Video
Store. Moreover, the use of the app will give Amazon Prime
customers the right to enjoy more than 33,000 movies and TV
episodes for free.
The Instant Video app features on the Wii Shop Channel.
Console owners can search and browse their favorite movies and TV
shows with the help of the Wii Remote Plus controller.
Wii is a home video game console released by Japan's gaming
corporation Nintendo on November 19, 2006. As a
seventh-generation console, Wii competes with
) Xbox 360 and
) PlayStation 3.
Last November, Amazon introduced a video app for Nintendo's
new Wii U console, an upgraded version of Wii with HD graphics.
Since sales of Wii U consoles have not picked up well, Amazon
probably introduced another app to support the original Wii,
which holds the top spot in video-game console sales.
Amazon's unique offering may entice gamersas they can watch
their favorite movies and TV shows while playing games on the
console, or use the display to do their watching even when the TV
or PC in the home is occupied. This app is expected to be well
received by both parents and kids as they can watch
An Amazon app in a gaming console is a smart marketing
strategy by the e-commerce giant. The strategic partnership may
open up new and exciting screening devices where people will get
more chance to buy what they want to see while playing and
enjoying their games, converting the devices to a full-fledged
A study by IDC suggests that there will be 257 million active
gaming consoles worldwide by 2015. Amazon may be able to use this
opportunity to expand further via these kinds of partnerships in
Currently, Amazon, Nintendo and Sony carry a Zacks Rank #3
(Hold) while Microsoft carries a Zacks Rank #4 (Sell).
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