Amazon.com Inc.
(
AMZN
) announced that its film production division, Amazon Studios
plans to produce pilots for five original children shows,
including shows from the creators of Blue's Clues and
Rugrats.
These include
Creative Galaxy
, an animated interactive art adventure series,
Oz Adventures,
aninnovative problem solving series,
Teeny Tiny Dogs
,
Tumbleaf
anda science-based series,
The Untitled J.J. Johnson Project
.
These new pilots will be added to the six original comedies
announced in December last year that are already in production.
Management stated that all 11 pilots will be available on the
Amazon Instant Video streaming service where viewers can watch
them free of cost. Amazon Studios will take a call on which shows
to produce going forward depending on viewer feedback.
Amazon Instant Video is a digital video streaming and download
service that lets users rent, buy or subscribe to a range of
video content. These pilots will further extend the archive of
children shows on Amazon's video streaming library, making it a
significant force in the video streaming segment and increasing
competition for
Netflix Inc
(
NFLX
) and
Apple Inc.
(
AAPL
).
The completed pilots will be exclusively available to Prime
members through Prime Instant Video and Lovefilm in the U.K for
no additional cost. Lovefilm is Amazon's European DVD and
streaming movie service, which has almost 2 million
subscribers.
In fact, many technology companies are getting into content
production, including Hulu and Netflix, in order to reduce their
reliance on traditional media companies. Amazon has been working
on this for a while now and we believe these efforts will bring
in millions of dollars and help the company to increase its
market share.
Amazon is one of the leading players in an extremely
fast-growing market. In the fourth quarter, Amazon's revenue of
$21.3 billion was up sequentially as well as from the year-ago
quarter. Management attributed the increase in revenue to the
growing consumption of digital content across different
categories owing to the advantageous value proposition Amazon was
able to provide to its customers.
Amazon currently retains a Zacks Rank #3 (Hold). Investors
should look out for some other stocks with positive Zacks Rank
and Expected Surprise Prediction or ESP (Read:
Zacks Earnings ESP: A Better Method
) such as:
Broadcom Corp.
(
BRCM
) has a Zacks Rank #2 (Buy) with an ESP of +10.26%.
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