) announced the expansion of its content licensing agreement with
NBCUniversal Cable & New Media Distribution, extending the
archive of television shows and films currently available on its
streaming video site, Amazon Prime Instant Video.
Amazon Instant Video is a digital video streaming and download
service that lets users rent, buy or subscribe to a range of
The NBCUniversal deal will make Amazon's Prime Instant Video
the exclusive online subscription service for streaming the prior
seasons of fantasy drama 'Grimm', spy thriller 'Covert Affairs',
psychological thriller 'Hannibal' and many more. Also, various
popular children's programs including Curious George and Land
Before Time will be available for free.
The online retailer has been consistently upgrading and
promoting movies and television shows on its streaming video
service. Over the past 12 months, Amazon has entered into a
number of deals with every major Hollywood studio as well as some
of the major cable networks. Recently, Amazon signed a deal with
CBS for the exclusive right to stream a new drama, Under the
We believe the deal is the latest effort by Amazon to
strengthen its position versus
), the leading online video subscription service in the United
States. Additionally, Amazon Studios plans to produce 14 test
episodes of comedies and children's series, which will be
available on the Amazon Instant Video streaming service free of
Amazon is spending a considerable amount on licensing deals
for movies and TV shows to attract more viewers to Prime Instant
Video. Though these deals are helping it to build a library of
television shows and movies, Amazon is well behind rival
Currently, Amazon Prime Instant Video offers more than 40,000
movies and shows on Kindle Fire and Fire HD as well as
) iPad, iPhone and iPod touch. It is also available on Roku
) Xbox 360s,
(SNE) PlayStation 3s and the Nintendo Wiis and Wii Us.
Amazon is one of the leading players in an extremely
fast-growing market. In the first quarter, Amazon's earnings were
well ahead of the Zacks Consensus Estimate of 10 cents. But
revenues of $16.07 billion were down sequentially as well as from
the year-ago quarter.
Amazon shares currently retain a Zacks Rank #3 (Hold).
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