Amazon, Giunti Launch a Bookstore Model - Analyst Blog


Shutterstock photo Inc. ( AMZN ) recently entered into a partnership with an Italian bookstore chain Giunti al Punto to launch a new bookstore model in Italy. Per the association, the modern bookstore model will offer a combination of digital and physical reading simultaneously.

The agreement will enable Italian consumers to discover and purchase Kindle e-readers across a chain of 170 Giunti al Punto bookstores by summer end. In addition, Giunti booksellers will help customers find books as per their literary tastes for paper or digital reading. From the inception of the agreement through Dec 31, 2014 every Giunti reader will get five Kindle books of their preference from the catalog free with any Kindle e-reader that they buy at Giunti al Punto bookstores.

Following this agreement, Giunti customers can also gain access to an extensive collection of Amazon products. In fact, later this year, Giunti al Punto will also introduce a new online retail shop with Amazon's support.

Customers can access a huge collection of books, physical media goods and toys that are available on through this online store. Along with this, Italians will also benefit from Amazon's logistics, shipment and customer services facilities. They will also receive Giunti points on every purchase, which can be converted into coupons and used at Giunti's physical bookstores.

Giunti al Punto is a leading chain of brick and mortar bookstores in Italy with 170 shops all over the country. It is a subsidiary of Giunti Editore, one of Italy's oldest publishing houses.

The agreement can be very beneficial for Amazon as Giunti has no online presence and offers only printed books. With this agreement and Amazon's extensive online presence, more and more customers will be attracted toward digital reading. It will also add to Amazon's existing customer base and drive revenues.

Amazon holds a Zacks Rank #3 (Hold). Better-ranked stocks in the same sector include Rovi Corporation ( ROVI ), which carries a Zacks Rank #1 (Strong Buy); Facebook ( FB ) and Group, Inc . ( WWWW ), both carrying a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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