) recently entered into a partnership with an Italian bookstore
chain Giunti al Punto to launch a new bookstore model in Italy. Per
the association, the modern bookstore model will offer a
combination of digital and physical reading simultaneously.
The agreement will enable Italian consumers to discover and
purchase Kindle e-readers across a chain of 170 Giunti al Punto
bookstores by summer end. In addition, Giunti booksellers will help
customers find books as per their literary tastes for paper or
digital reading. From the inception of the agreement through Dec
31, 2014 every Giunti reader will get five Kindle books of their
preference from the catalog free with any Kindle e-reader that they
buy at Giunti al Punto bookstores.
Following this agreement, Giunti customers can also gain access to
an extensive collection of Amazon products. In fact, later this
year, Giunti al Punto will also introduce a new online retail shop
with Amazon's support.
Customers can access a huge collection of books, physical media
goods and toys that are available on Amazon.it through this online
store. Along with this, Italians will also benefit from Amazon's
logistics, shipment and customer services facilities. They will
also receive Giunti points on every purchase, which can be
converted into coupons and used at Giunti's physical bookstores.
Giunti al Punto is a leading chain of brick and mortar bookstores
in Italy with 170 shops all over the country. It is a subsidiary of
Giunti Editore, one of Italy's oldest publishing houses.
The agreement can be very beneficial for Amazon as Giunti has no
online presence and offers only printed books. With this agreement
and Amazon's extensive online presence, more and more customers
will be attracted toward digital reading. It will also add to
Amazon's existing customer base and drive revenues.
Amazon holds a Zacks Rank #3 (Hold). Better-ranked stocks in the
same sector include
), which carries a Zacks Rank #1 (Strong Buy);
Web.com Group, Inc
), both carrying a Zacks Rank #2 (Buy).
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