E-commerce giant Amazon.com, Inc. ( AMZN ) announced the
expansion of its X-Ray for movies feature to TV shows viewed on
Kindle Fire HD tablets through Amazon Instant Video.
Amazon Instant Video is a digital video streaming and download
service that lets users rent, buy or subscribe to a range of video
content. The X-Ray feature will allow Kindle Fire users to find out
the names of the TV actors appearing on screen and see their most
popular movies/TV shows, with just a tap on the screen. The X-Ray
feature is already available on Kindle Fire HD tablets for movies.
This feature is powered by information from IMDb.
IMDb, or the Internet movie database is a popular source for
movie, TV and celebrity content owned by Amazon. It includes data
and features related to more than 130 million entertainment items,
more than 2 million movies, TV shows and other programs. IMDb has
more than 160 million monthly unique visitors worldwide.
The X-Ray service is available on the latest Kindle Fire and
Kindle Fire HD hardware and is also part of the Amazon Instant
Video app for Wii U. The feature will be available for most popular
TV shows such as Justified, Downton Abbey, Breaking Bad and Game of
Thrones. The company stated that it plans to expand the number of
TV shows with X-Ray.
Amazon has been undertaking strategic measures like adding and
upgrading features and targeting key markets to generate higher
revenues. It has been expanding its video offerings to compete with
Netflix ( NFLX ), Huluand other
rivals. It has not only inked exclusive deals for shows like
"Justified," but is also starting to create original content.
Amazon also allowed users to subscribe to its Prime service on a
monthly basis instead of its original annual subscription.
The tablet market is extremely competitive and Amazon cannot
afford to miss out on any opportunity to grow its still-small
customer base. As per a report by IDC, 52.5 million units of
tablets were shipped in 2012, which witnessed a 75.3% jump from the
year-ago quarter. Apple led the market followed by Samsung, Amazon
Amazon's Kindle Fire still has a long way to go. However, Amazon
is more concerned with the sale of digital goods (books, video and
so on) through its Kindle platform. Unlike the other tablet makers,
Amazon is primarily a retailer.
Therefore, its Kindle strategy is first and foremost intended to
help product sales (primarily digital goods). Its Kindle platform
is intended to protect and grow these sales and the strategy has
proved successful thus far.
Amazon's fourth quarter revenues of $21.3 billion were up
sequentially as well as from the year-ago quarter. Management
attributed the increase in revenues to the growing consumption of
digital content across different categories owing to the
advantageous value proposition Amazon was able to provide to its
Amazon currently retains a Zacks Rank #3 (Hold). Other stocks
that have been performing well and are worth considering include
Intersil Corp. ( ISIL ) and
KLA-Tencor ( KLAC ), all carrying a
Zacks Rank #2 (Buy).AMAZON.COM INC (AMZN): Free Stock Analysis
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