), the world's largest online retailer has announced that it will
build a 1 million-square-foot fulfillment center in Tracy,
Amazon said that the center will create hundreds of full-time
jobs. At the facility, Amazon employees will pick, pack and ship
smaller items, such as books and DVDs to customers. Amazon stated
that on an average, the company pays 30% more than traditional
retail jobs, including health care and other full-time
This is Amazon's third fulfillment center in the region.
Amazon is expected to create 10,000 full-time jobs in the state
and about 25,000 seasonal positions by 2015.
Fulfillment centers are giant warehouses that help Amazon and
other online retailers to store products, ship them and handle
returns quickly. These are important for providing the level of
customer service that Amazon customers have come to expect of the
Over the past few years, Amazon has been spending heavily to
set up new fulfillment centers all around the country. A
Bloomberg report states that Amazon spent $5.3 billion in capital
expenditure in the past five years, of which $2.3 billion or 43%
was spent in the last 12 months.
To further automate its order-fulfillment process, Amazon
agreed to buy warehouse-robot maker Kiva Systems Inc. last year
for $775 million, the company's biggest acquisition since its
purchase of shoe retailer Zappos.com in 2009.
The need for fulfillment center expansion is rising due to the
growing demand for online shopping and the ever-increasing needs
of Internet users. Prompt and accurate delivery of products is
very important for the success of an online retail company.
Also, small retailers find it difficult to provide their
customers with relatively cost-efficient same day/next day
shipping like Amazon. Hence, they have also been signing up for
fulfillment by Amazon, where the company stores their products in
its warehouses, ships them and makes those items eligible for
Amazon Prime free two-day shipping.
Third parties also use Amazon's warehouses and shipping
services. All these are helping Amazon to increase its revenue
base and drive expansion.
We believe that for Amazon to remain at the top, it is
important to maintain its U.S. market share and expand globally.
For this Amazon needs to invest more in both fulfillment and
technology and content, especially in international markets,
where growth rates are likely to be higher and its own facilities
Though the increased expenses could hurt the company's bottom
line in the near term, we believe these investments are necessary
to maintain its dominance in this highly competitive market.
Currently Amazon retains a Zacks Rank #3 (Hold). Investors
should look out for some other stocks with positive Zacks Rankand
Expected Surprise Prediction or ESP (Read:
Zacks Earnings ESP: A Better Method
) has a Zacks Rank #2 (Buy) with an ESP of +1.9%.
) has a Zacks Rank #2 (Buy) with an ESP of +350.0%.
) has a Zacks Rank #2 (Buy) with an ESP of +8.20%.
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