) has dropped a massive bomb on a certain company in Cupertino,
California. The online retail giant unveiled
four new Kindle Fire
tablets, all of which pose a unique threat to Apple's (NASDAQ:
) dominance in the tablet market.
For $159, consumers can now purchase a seven-inch Kindle Fire
that is faster, features a stronger battery, and contains double
the RAM of its predecessor. This is not only a problem for Google
), which sells its seven-inch tablet, the Nexus 7, for $199. It is
also a huge problem for Apple, which can no longer afford to charge
$249 for a seven-inch iPad.
Amazon also announced an HD version of the seven-inch Kindle
Fire, which will retail for $199. Both of the seven-inch tablets
will ship on September 14.
On November 20, Amazon will release Apple's greatest nightmare
yet: the $299 8.9-inch Kindle Fire HD. This meaty tablet comes
equipped with a high-res display (1920x1200) and a Texas
) processor that reportedly outperforms NVIDIA's (NASDAQ:
) Tegra 3 processor. Amazon claims that its dual-band antenna
system (2.4 GHz and 5.0 GHz frequencies) and MIMO (multiple-input
and multiple-output) technology will allow the $299 model to have
the fastest Wi-Fi of any tablet. With transfers up to 31 Mbps,
Amazon claims that the device will be 41 percent faster than the
third-generation iPad, and 54 percent faster than the Nexus 7.
This is the beginning of Apple's problems -- and, most notably,
the end of Apple's dominance in the tablet space. Amazon has not
only undercut the iPad by $200, but it has also produced a tablet
that might actually be better in some regards.
In addition to the faster Wi-Fi, the Kindle Fire HD will support
a new feature called Whispersync for Voice, which syncs a standard
Kindle book with an audio book, allowing users to read and listen
simultaneously. Amazon refers to this as "Immersion Reading."
With Whispersync for Games, users will never have to start over
because they purchased a new Kindle or had to reinstall the game.
All of the game progress will be stored in the cloud. (If only the
cloud was a
to store data…)
Amazon also unveiled X-Ray for Movies, which allows users to
touch an actor (while watching a movie or TV show) and gain info
from the Internet Movie Database. X-Ray for Textbooks allows users
to locate all of the places that a term is mentioned and view any
related YouTube and/or Wikipedia pages.
Kindle Fire HD will come with all-new applications for e-mail,
), and Skype, the latter of which will take advantage of the
device's front-facing camera.
Parents will appreciate the Time Limits feature, which allows
them to specify how long their kids can read, watch videos, and use
apps. This feature is somewhat unique for its presentation -- when
Time Limits mode is turned on, the background turns to a bright
blue that is easy to see when peaking over a child's shoulder.
Amazon is also selling a 4G LTE model for $499, undercutting the
cheapest 4G iPad by $129. With the Kindle Fire HD 4G LTE, users can
subscribe to a new service that provides them with 250MB of data
(per month), 20GB of cloud storage, and a $10 Amazon Appstore
Credit for $49.99 per year. Comparatively, AT&T (NYSE:
) charges 14.99 per month for 250MB of iPad data.
All this amounts to one very big headache for Apple, which will
no longer hold an easy monopoly. If the old Kindle Fire could
of the tablet market, one can only imagine how greatly Amazon's new
tablets will impact Apple's bottom line.
(c) 2012 Benzinga.com. Benzinga does not provide investment advice.
All rights reserved.