If you're old enough, you remember the original Star Wars
movie from 1977 where a hologram of Princess Leia says, "Help me,
Obi-Wan Kenobi. You're my only hope." Movie watchers, at the
time, believed that technology like that would go from science
fiction to mainstream technology.
If science fiction was a guide, the year would be no later
than 2001. (You know, based on the movie 2001: A Space Odyssey.
Any sci-fi fans in the house?)
What does sci-fi have to do with phones? The smartphone market
is feeling a little dull. Putting a picture of a CPU on your
website and calling it, a giant leap forward seems to be the norm
these days and customers are getting a little tired of it. Apple
) can put a fingerprint sensor in its next iPhone and while it
might be interesting, it's doubtful that people are going to fall
in love with such a feature.
But how about a 3D phone that was controlled by your eyeballs?
Now that would be interesting. According to
The Wall Street Journal,
) may be designing a line of high end phones with those features
According to the report, the master of all things ecommerce is
developing two smartphones and a device that would presumably
stream Audible.com content-a company it owns.
According to the story, "using retina-tracking technology,
images on the smartphone would seem to float above the screen
like a hologram and appear three-dimensional at all angles,
[sources] said. Users may be able to navigate through content
using just their eyes, two of the people said."
PCMag reported that an Amazon spokesperson declined to comment
on the report saying that the company doesn't comment on
Of course, the smartphone rumor mill is abuzz with this,
presumably because the Apple grapevine has produced little fruit
lately. But news that Amazon is producing a smartphone isn't new.
Remember when news broke in April that an Apple executive updated
his Linkedin (NASDAQ:
) profile to say that he was now working for Amazon to
What the Wall Street Journal is calling Project A, B, C, and D
are apparently being developed in its Cupertino, California lab
but before you have visions of Princess Leia hovering over your
phone, the same report indicates that The Alphabet Project
(seriously, that's what it's apparently called) may never see
daylight due cost and performance problems.
"Help us, Apple. You're our only hope."
Disclosure: At the time of this writing, Tim Parker was long
Apple and believes the original sequels to the newer prequels
were better movies.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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