The popularity of electronic gadgets has led
) to add a new subscription feature - Kindle Unlimited - to its
Kindle e-reader and Kindle Reading Apps for $9.99 a month.
Kindle Unlimited is a new e-book rental service through which
customers can access Amazon's Kindle libraries which offer 600,000
e-books and thousands of audiobooks. Additionally, Kindle Unlimited
subscribers will get a three-month Audible membership with access
to the full range of Audible titles. The new service also includes
accessibility to other features such as Whispersync, Popular
Highlights, X-Ray feature which provide useful insight about books,
customer reviews and Goodreads integration, which helps readers to
freely search and share books of their choice.
All of these titles, including Kindle exclusive covers like
The Hangman's Daughter
Ed McBain's 87
and many others can be read or listened to on any Kindle device or
by using Kindle app on
) Android and
) iOS platforms.
The e-book business is changing rapidly due to the increased
customer adoption of Kindles, iPads and other devices that are
making e-books more attractive than hardcovers. According to a
report by PwC (PricewaterhouseCoopers), the trade e-books
(excluding educational publications) will reach $8.2 billion in
sales by 2017 in the U.S. alone. The e-book market has witnessed an
unprecedented growth, as both authors and readers benefit from
The continuous addition of new features to Amazon's e-book
reader will surely benefit customers. Amazon, through its Kindle
reader and Kindle apps, is currently the leading e-book seller. The
company with its Kindle upgrades has strengthened its presence in
the market, and currently has more than 60% market share due to
In the last-reported quarter, Amazon's earnings beat the Zacks
Consensus Estimate of 22 cents. Though the giant online retailer
has proved its ability to become a major player in any market it
targets, it seems bent on heavy investments for staggeringly low
Therefore, Amazon has a Zacks Rank #5 (Strong Sell). A
better-ranked stock that looks attractive is
Vipshop Holdings Ltd.
), sporting a Zacks Rank #1 (Strong Buy).
Want the latest recommendations from Zacks Investment Research?
Today, you can download 7 Best Stocks for the Next 30 Days.
Click to get this free report
AMAZON.COM INC (AMZN): Free Stock Analysis
VIPSHOP HOLDNGS (VIPS): Free Stock Analysis
GOOGLE INC-CL A (GOOGL): Free Stock Analysis
APPLE INC (AAPL): Free Stock Analysis Report
To read this article on Zacks.com click here.