) announced that its film production division, Amazon Studios,
has approved a pilot for the children's series, Maker Shack
Agency. The pilot programming, sixth of its kind in the last two
months, will likely make Amazon's Prime Instant video service
more attractive to its customers.
The series, produced by Electus Studios, aims to entertain
kids while encouraging them to solve their problems through
science and technology-inspired inventions.
The production team will work with Applied Minds, a research
and development firm, to design the gadgets featured in each
Last month, Amazon Studios announced five new kids pilots,
Gortimer Gibbon's Life on Normal Street
, a live-action adventure show,
an innovative story with great visuals,
, an animated action-comedy for the age group of 6-11 years,
The Jo B. & G. Raff Show
and an animated series,
Management stated that all the six pilots will be available on
the Amazon Instant Video streaming service where viewers can
watch them for free. Amazon Studios will decide which shows to
produce depending on viewers' feedback.
Amazon Instant Video is a digital video streaming and download
service that lets users rent, buy or subscribe to a range of
video content. These pilots will further extend the archive of
children shows in Amazon's video streaming library, making it a
significant player in the video streaming segment and increasing
The completed pilots will be exclusively available to Prime
members through Prime Instant Video and Lovefilm in the U.K for
no additional cost. Lovefilm is Amazon's European DVD and
streaming movie service, which has almost 2 million
Recently, in June, Amazon announced its decision to produce
five original TV series from a group of 14 pilots that were
earlier produced by Amazon Studios. These TV series, two comedy
series and three children shows, will be available on the Amazon
Instant Video streaming service later this year and in early
Many technology companies are getting into content production,
including Hulu and Netflix, to reduce their reliance on
traditional media companies. Amazon has been working on this for
a while now and we believe these efforts will bring in millions
of dollars and help the company increase its market share.
Amazon is one of the leading players in an extremely
fast-growing market. In the second quarter, Amazon's top and
bottom lines missed our expectations. The company is making huge
investments in fulfillment and technology & content, which
might continue to impact the company's bottom line, going
Currently, Amazon's shares hold a Zacks Rank #5 (Strong Sell).
Another stock that has been performing well and is worth a look
), carrying a Zacks Rank #1 (Strong Buy).
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