) film production division, Amazon Studios, released its second
original children's TV series -
- on Prime Instant Video.
is an art adventure series which encourages creativity in
preschoolers. The show is about an alien artist's travel around the
galaxy to solve problems with art, music, dance and creativity. The
show has been created by kids' entertainment professional Angela
The first six episodes of
are available on Prime Instant Video and the remaining six will be
rolled out later this year.
Last month, Amazon Studios released its first children's TV
- an animated series about a fox's adventures. Moreover, Amazon
Studios has two more kid shows in progress for Prime Instant Video,
Gortimer Gibbon's Life on Normal Street
Increasing popularity of tablets, smartphones and web-connected
TVs has enhanced online-video viewing and continues to attract
consumers as well as leading technology companies like
). Per the data released by research firm comScore (SCOR) for Jan
2014, 85.1% of the U.S. Internet audience viewed online video and
the duration of the average online content video was 4.4
Therefore, Amazon is leaving no stone unturned to boost its
digital media sales and attract new users, thereby focusing on kids
programming to expand its content line-up and make its Prime
Instant video service more attractive to viewers.
Thus, Amazon's expanded portfolio with the addition of these
kids' shows is expected boost its competitive prowess against
), which already has a popular section only for kids. At the same
time, it will help Amazon to expand its footprint in the growing
streaming market at a much faster rate.
Currently, Amazon has a Zacks Rank #5 (Strong Sell). A
better-ranked stock that looks attractive is
Vipshop Holdings Ltd.
), sporting a Zacks Rank #1 (Strong Buy).
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