Ahead of the rumored release of its 3D smartphone on Jun 18 in
Seattle, giant online retailer
) disclosed that the number of apps in its Appstore has almost
tripled over the past year. Moreover, Amazon revealed that the
number of new developers have also nearly doubled in the past
As per Amazon's disclosure, its Appstore consists of more than
240,000 apps and games, which are available in about 200 countries
and on the large number of devices running on Android. However,
Amazon is still far behind
) App Store and
) Play, each of which has over a million apps. Even
) has nearly 400,000 apps in the Windows ecosystem.
But augmented reach, strong monetization and greater revenues on
the Amazon Appstore are luring more and more developers.
As per an IDC report commissioned by Amazon, a survey of 360
smartphone and tablet application developers to determine their
selling experiences on the Kindle Fire platform indicated that
nearly 65% of the developers earned better or similar revenues on
Kindle Fire compared to other apps ecosystems.
Furthermore, 74% of the developers witnessed better average
revenue per app per user on Kindle Fire. In addition, 76% of these
developers stated that the Kindle platform offered better exposure
to new businesses than other competing platforms.
Amazon can further strengthen its Appstore by offering a
collection of its own services, thus making it the most
comprehensive end-to-end ecosystem for developers to build,
monetize and sell their apps and games.
Developers can rely on Amazon Web Services' (AWS) technology to
meet their infrastructure requirements. Amazon SNS Mobile Push will
allow developers to send push notifications to Apple, Google and
Kindle Fire devices using a single application programming
interface (API). The login with Amazon feature will enable
developers to reduce sign-in hassles for their customers. All these
services can lead to increased user engagement and order
Along with all these, Amazon can easily incorporate Kindle Fire
apps, its cloud tools, and features like mobile ads, in-app
purchasing and analytics into its rumored 3-D phone platform.
Amazon remains one of the leading players in the fast-growing
e-commerce market. The online retail picture is shifting swiftly,
with devices playing an increasingly significant role. Therefore,
The Kindle platform remains a major growth driver for Amazon. In
spite of more popular tablets from Apple, we think Amazon devices
come with their own value offerings and therefore attract many
developers to make more engaging apps and thereby drive
Amazon currently holds a Zacks Rank #3 (Hold).
Want the latest recommendations from Zacks Investment Research?
Today, you can download 7 Best Stocks for the Next 30 Days.
Click to get this free report
AMAZON.COM INC (AMZN): Free Stock Analysis
APPLE INC (AAPL): Free Stock Analysis Report
MICROSOFT CORP (MSFT): Free Stock Analysis
GOOGLE INC-CL A (GOOGL): Free Stock Analysis
To read this article on Zacks.com click here.