) announced an exclusive content licensing agreement with the
independent film studio - A24 - in an attempt to extend the
archive of television shows and films currently available on its
streaming video site, Amazon Prime Instant Video.
Amazon Instant Video lets users rent, buy or subscribe to a
range of video content.
The online retailer has been consistently upgrading and
promoting movies and television shows on its streaming video
service. Over the past 12 months, Amazon entered into a number of
deals with every major Hollywood studio as well as some of the
top cable networks. Recently, Amazon signed a deal with PBS
Distribution for the exclusive web rights of the Season 3 of
The latest deal will make Amazon Prime Instant Video service
the exclusive subscription service for streaming all current as
well as forthcoming movies from A24. These include four
Ginger & Rosa
The Bling Ring
The Spectacular Now
. Also, the studio's upcoming releases like
Under The Skin
will be added to Prime Instant Video after they are released on
Blu-ray and DVD.
We believe that expanding the video archive is one of Amazon's
key strategies. The company is spending a considerable amount on
licensing deals for movies and TV shows to attract more viewers.
The deal is the latest effort by Amazon to strengthen its
), the leading online video subscription service in the United
Prime Instant Video now features more than 150,000 movies and
TV episodes for Amazon Prime members to stream on Kindle Fire HD,
iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3 and 4 Wii
and Wii U.
Amazon is one of the leading players in an extremely
fast-growing market. In the last reported third quarter, Amazon's
revenues of $17.09 billion were up sequentially as well as from
the year-ago quarter. Management attributed the revenue increase
to the growing consumption of digital content across different
categories owing to the advantageous value proposition Amazon was
able to provide to its customers.
Amazon's shares currently carry a Zacks Rank #3 (Hold). Other
stocks that look attractive at the moment are
SeaWorld Entertainment, Inc.
). Both these stocks carry a Zacks Rank #2 (Buy).
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