Alexander McQueen Fragrances from P&G - Analyst Blog

By
A A A
Share |

The Procter & Gamble Company ( PG ) recently entered into an agreement with Alexander McQueen to manufacture and sell fragrance products. The fragrance products will be produced by P&G Prestige and will be sold under the Alexander McQueen brand.

Alexander McQueen is a popular brand in the global fashion market and has a huge customer base. The introduction of P&G's fragrance products under such a popular brand as Alexander McQueen will strengthen the former's position in the luxury fragrance category. P&G will also benefit from Mc Queen's existing customer base.

P&G Prestige already has some of the strongest beauty brands such as Hugo Boss, Dolce&Gabbana, Gucci, Lacoste and Puma. In fact, the collaboration with Alexander McQueen is in line with Procter & Gamble's long-term strategy of business expansion through tie ups with strong brands.  

Overall, we are encouraged by P&G's strong brand recognition, diversified portfolio, rapid growth in developing nations, impressive product development capabilities and marketing prowess. Though fiscal 2012 turned out to be a tough year for P&G, the company plans to implement some meaningful changes to re-accelerate its top and bottom line. However, we would remain on the sidelines until we witness further progress from the turnaround efforts.  

Procter & Gamble currently carries a Zacks Rank #3 (Hold).

Other companies in the consumer staples sector that warrant investor attention include Zep, Inc. ( ZEP ), Flower Foods Inc. ( FLO ), and B&G Foods Inc. ( BGS ). Flower Foods and B&G Foods both carry a Zacks Rank #1 (Strong Buy), whereas Zep carries a Zacks Rank #2 (Buy).



B&G FOODS CL-A (BGS): Free Stock Analysis Report

FLOWERS FOODS (FLO): Free Stock Analysis Report

PROCTER & GAMBL (PG): Free Stock Analysis Report

ZEP INC (ZEP): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: BGS , FLO , PG , ZEP

Zacks.com

Zacks.com

More from Zacks.com:

Related Videos

Stocks

Referenced

100%
100%
95%
0%

Most Active by Volume

74,972,696
  • $16.29 ▲ 1.24%
58,110,176
  • $63.0301 ▲ 2.92%
52,113,540
  • $4.30 ▲ 4.37%
45,053,607
  • $26.18 ▲ 3.40%
40,556,519
  • $3.22 ▲ 0.94%
33,697,770
  • $50.83 ▲ 1.90%
33,642,638
  • $4.56 ▲ 2.01%
31,530,460
  • $20.06 ▲ 11.88%
As of 4/22/2014, 04:07 PM