) has retained
) as a key partner to help it create a new online digital
customer platform. Acquity Group will provide its e-channel
expertise in the designing and implementation of new content-rich
website for Airgas.
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Airgas and Acquity Group will work together to incorporate web
and e-commerce software platforms. Reconstruction of the website
will help the customers of Airgas to track orders, place,
research order history, and receive and pay invoices. The
integration will provide comprehensive online information about
the products and services of the company.
The new site includes tools which will manage the gases and
hardgoods supply chain. It will also enable customers to interact
and transact with Airgas at any time and across all channels,
including mobile and social interactions. Airgas is in line with
its commitment to offer best e-business services in the industry
to its clients.
Acquity Group, one of the leading digital marketing companies,
will assist Airgas to execute this strategy through its
transformational digital services. The website facilitating
process improvements, production efficiencies and safety will
boost the performance and help Airgas in achieving the goals.
Radnor, Pa.-based Airgas, through its subsidiaries, distributes
industrial, medical and specialty gases as a well as hardgoods in
the U.S. The company also markets its products and services
through e-business, catalog and telesales channels.
Airgas is focusing on implementing SAP across its distribution
channel and currently about 70% of the businesses are running on
SAP. The company remains confident that SAP implementation will
enable it to realize its full economic benefits and help it serve
its customers better.
Airgas currently retains a Zacks Rank #3 (Hold).
) also belong to the diversified chemical industry. While Olin
holds a Zacks Rank #1 (Strong Buy), Axiall carries a Zacks Rank