AGCO's New AgCommand Integration with Raven - Analyst Blog

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Shares of AGCO Corporation ( AGCO ) have gone up 1% since the company announced a new AgCommand integration along with Raven Industries Inc. 's ( RAVN ) Slingshot system connected with Fuse Technologies initiative. This integration will provide growers with a more seamless experience by enabling their fleet and data management tools to sync together through the AgCommand website. Raven shares have also gone up 4% since the announcement.

AGCO's Advanced Technology Solutions department (ATS) is committed to provide high-tech solutions for professional farmers. Introduction of Fuse Technologies in Jul 2013 was an important milestone in carrying out that vision.  

Fuse Technologies is AGCO's global corporate initiative that encompasses all aspects of its technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. Connectivity and deeper integration forms the core of Fuse Technologies. Fuse Technologies will provide farmers with seamless integration and connectivity across their operations by integrating their AGCO equipment and precision agriculture technology with offerings from service providers including Raven, also a key provider of Viper Pro application control systems.

The Fuse Technologies' focus will be to ensure an open approach to technology integration in AGCO equipment.  AGCO's current technology offerings, including AgCommand, VarioDoc, Auto-Guide 3000, and VarioGuide, and future generations of these as well as other core precision farming technologies will be added to the Fuse Technologies portfolio.  

AgCommand offers fleet management with machine performance reports, wireless communication, theft recovery and a Web-based application for easy access to data. Slingshot combines mobile wireless connectivity with online tools and precision agricultural hardware.
The AgCommand and Slingshot software will be communicating through a unique application programming interface, thereby ensuring that rate and location information are available to the grower in the AgCommand user interface.  Through this collaboration, farmers can better utilize their data and fleet management tools, and increase efficiency.

AGCO will continue to benefit from its regular upgrading of high-tech solutions for farmers, which will provide a competitive edge, international expansion plans, healthy farm income and increased demand for grain storage. However, peak demand conditions, which were benefiting North America results of this leading manufacturer and distributor of agricultural equipment, may be unsustainable going forward. Furthermore, margin headwinds remain in the form of increased engineering expenditures to meet Tier 4 emission requirements.

AGCO retains a short-term Zacks Rank #3 (Hold). Some better-ranked stocks in the machinery-farming sector include Kubota Corporation ( KUBTY ), Alamo Group, Inc. ( ALG ) and. H&E Equipment Services Inc. ( HEES ). While Kubota carries a Zacks Rank #1 (Strong Buy), Alamo Group and H&E Equipment Services hold a Zacks Rank #2 (Buy).




AGCO CORP (AGCO): Free Stock Analysis Report

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RAVEN INDS INC (RAVN): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: AGCO , ALG , HEES , KUBTY , RAVN

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