The Canadian Loyalty business of
Alliance Data Systems Corporation
) inked a multi-year agreement with Irving Oil, whereby the
latter will issue AIR MILES reward miles.
Saint John, New Brunswick-based Irving Oil operates Canada's
largest refinery, 8 distribution terminals, a fleet of delivery
trucks and over 900 retail locations across Eastern Canada and
the United States. It provides services to wholesale, home
heating, commercial as well as retail customers.
Irving Oil will offer AIR MILES reward miles on purchase of
transportation fuels, automotive products, car and truck washes,
convenience store products and home comfort products from around
300 stores in Canada's four Atlantic provinces - New Brunswick,
Prince Edward Island, Nova Scotia, and Newfoundland and Labrador
Customers will receive 1 reward mile on purchasing 20 liters of
transportation fuel in a single transaction and 1 reward mile for
every $20 spent in a single transaction for buying products and
car and truck washes. Further, 1 reward mile for every 30 liters
of heating oil or propane sold in a single transaction and 1
reward mile for every gigajoule of natural gas sold in a single
transaction will be earned by AIR MILES Collectors. Subsequently,
AIR MILES reward miles can be redeemed for more than 1,200
different rewards, including travel, movie passes, entertainment
attractions and electronic merchandise.
With more than 60% of the Canadian household collecting reward
miles, the AIR MILES Reward Program has positioned itself as
Canada's premier coalition loyalty program.
With this liaison, while Alliance Data will gain exposure to new
regions eventually leading to growth, Irving Oil will be able to
better serve its customers by offering them reward miles.
In the last reported quarter, AIR MILES' reward miles at Alliance
Data issued decreased 3% year over year. We expect that such
deals will help Alliance Data bounce back on to the growth
Previously, in the first quarter, the Canadian loyalty business
of Alliance Data had signed a new multi-year agreement with
Staples Canada Inc., Amex Bank of Canada, General Motors of
Canada Limited and
Bank of Montreal
Alliance Data currently carries a Zacks Rank #3 (Hold). Among
other financial transaction service providers,
) carrying a Zacks Rank #1 (Strong Buy) and
Official Payments Holdings Inc
) carrying a Zacks Rank #2 (Buy) are worth noting.
ALLIANCE DATA (ADS): Free Stock Analysis
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