) recently announced updates for its Adobe Analytics suite of
products to include new and improved features. Adobe Analytics is
an important part of Adobe Marketing Cloud.
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The Adobe Marketing Cloud includes a complete set of analytics,
social, advertising, targeting, web experience management and
cross-channel campaign management solutions, together with a
social-enabled UI, bringing together everything marketers need to
know about their campaigns, to move from data to insights to
action in quick time.
Adobe Analytics provides a complete picture of a business by
turning data from customer interactions into actionable insights.
The recent update includes the addition of predictive analytics
capabilities, advanced real-time reporting, data visualizations,
video analytics advancements and mobile app analytics.
These upgrades have been designed with a view to improve
marketers' and data analysts' abilities to rapidly identify and
take action on critical insights for their business.
The innovations will be available to users later in the current
quarter. Adobe, however, remained tight-lipped about the pricing
of the updated product.
Adobe continues to innovate in order to combat fierce
competition. Prior to this development, in Sep 2013, it announced
upgrades to Adobe Primetime, the industry's most advanced TV
delivery and monetization platform for programmers and pay-TV
Adobe reported third-quarter 2013 revenues of $995.1 million,
within its targeted range of $975 million to $1.025 billion. The
acquisition of Neolane during the quarter contributed
approximately $6 million to third quarter revenues.
Currently, Adobe has a Zacks Rank #4 (Sell). Stocks that look
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