Adobe Aims for $35 with EchoSign Acquisition


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Adobe ( ADBE ) announced that it has acquired EchoSign, a leading provider of digital signatures and signature automation for an undisclosed sum. Adobe makes a significant portion of its revenues by selling document management and collaboration software like Adobe Acrobat suite. Its primary competitors in this business are Oracle ( ORCL ), Microsoft ( MSFT ) and ( CRM ).

We currently have a $35 Trefis price estimate for Adobe , which implies 20% upside from the current market price. The Adobe Acrobat family of applications which include document management solutions comprises about 15% of our price estimate for Adobe.

EchoSign's document signing and tracking solution will be integrated into Adobe's online document exchange platform, including services like SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation.

EchoSign already has a large customer base of more than 3 million users, which could provide substantial cross-selling opportunities to Adobe helping it increase its Acrobat user base from the current 5 million.

Check out our complete coverage of Adobe .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas , Stocks , US Markets
More Headlines for: ADBE , CRM , MSFT , ORCL

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