By Business Wire, February 26, 2013, 12:15:00 PM EDT
First in series of technologies to be announced this year, helps
publishers monetize data assets
LITTLE ROCK, Ark.--(BUSINESS WIRE)--
Acxiom®
(Nasdaq:ACXM), a marketing services and technology company, unveiled
today a solution that enables leading digital publishers to capitalize
on broader, richer datasets, resulting in more effective advertising for
their customers, and higher margins as a result of a better monetization
of their assets.
AbiliTag™, a new technology derived from AbiliTec®, Acxiom's leading
identity resolution technology, is the first in a series of
transformative solutions to fuel publisher media offerings. The first of
its kind in enabling publishers to onboard first-party CRM advertiser
data, and measurement and attribution across multiple channels, AbiliTag
follows industry guidelines and best practices for protecting consumer
privacy and providing them with greater transparency and more choice.
"Even the most sophisticated publishers are keeping data in silos,
viewing only a thin slice of what's available," said Scott Howe, Acxiom
CEO. "Our solution allows publishers to take offline data from their
advertisers and blend it—fully anonymized—with other contextual
information in a privacy-preserving way. This creates a more complete
picture of consumers and delivers much more robust advertising value."
While content and audience are useful, connecting data in appropriate
ways has become the new currency to fuel higher performing media. By
moving beyond typical online, contextual or behavioral datasets,
AbiliTag helps publishers deliver greater value by combining their data
anonymously with the advertiser's CRM data assets, the best targeting
data available, which includes rich demographic, attitudinal and
predictive data. The result is more relevant and higher performing media
and a superior customer experience.
Howe made the announcement today at IAB's Annual Leadership Meeting in
Phoenix Arizona. To learn more, go to www.acxiom.com/publishers.
About Acxiom
Acxiom is a recognized leader in marketing
services and technology that enables all sides of the marketing
ecosystem to successfully manage audiences, personalize consumer
experiences and create profitable customer relationships. Our superior
industry-focused approach combines consumer data and analytics,
databases, data integration and consulting solutions for personalized,
multichannel marketing strategies. Acxiom leverages over 40 years of
experience in data management to deliver high-performance, highly
secure, reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Source: Acxiom