In a bid to continue reframing its business model,
) inked a definitive multi-year database contract with global
property & casualty insurer, ACE Group, a unit of ACE Limited (
). The global agreement covers numerous countries, with preliminary
developments planned in Mexico, Brazil, Thailand, Italy and
Per the agreement, Acxiom will provide a Database Marketing
solution to enhance the flexibility, scale and security of ACE
Group's marketing capabilities so as to tackle the latter's dynamic
Acxiom's Safe Haven capability, the solution chosen by ACE
Group, will boost customer database without resorting to using or
storing Personally Identifiable Information (PII). The solution
eliminates PII and substitutes it with anonymous storage of contact
history to support expanded analytics, while respecting
For ACE Group clients, the solution has the wherewithal to boost
revenues as well as enhance data security and market
sustainability. At the same time, the unique data-sharing technique
will take care of the security and privacy of customer data.
Acxiom's distinctive approach to "data hashing" has cemented its
place as the data industry leader, especially among the world's
chief financial services providers.
Acxiom recently reported first-quarter fiscal 2015 financial
results, which were disappointing with both revenues and earnings
missing estimates. (Read:
Acxiom Misses on Q1 Earnings, Maintains Fiscal
Nonetheless, the Little Rock-based database and digital marketer
is striving hard to reform its operating model, as evidenced by its
recent deals and the LiveRamp acquisition. In addition to ACE
Group, Acxiom signed Marketing and Data Services agreements with
Australia-based Sevenwest Media Group, and renewed similar
contracts with Virgin Media and First National Bank of Omaha.
The company recently acquired LiveRamp, a leading service for
onboarding customer data into digital marketing applications. The
acquisition will enable Acxiom to bridge the gap between offline
data and the rapidly growing universe of online marketing
applications with a connected ecosystem. Acxiom eventually hopes to
venture into the potentially profitable digital advertising
The company also divested its U.K. call center business, 2Touch,
as a part of its restructuring initiatives to enhance focus on its
core marketing and data services operations.
Acxiom currently has a Zacks Rank #3 (Hold). Other stocks in the
industry that are worth reckoning include Amdocs Ltd (
), Barracuda Networks, Inc (
), both carrying a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research?
Today, you can download 7 Best Stocks for the Next 30 Days.
Click to get this free report
ACXIOM CORP (ACXM): Free Stock Analysis Report
BARRACUDA NTWRK (CUDA): Free Stock Analysis
ACE LIMITED (ACE): Free Stock Analysis Report
AMDOCS LTD (DOX): Free Stock Analysis Report
To read this article on Zacks.com click here.