Enterprise data, analytics and software-as-a-service company
), has recently divested 2Touch- its U.K. call center business to
Parseq Ltd for an undisclosed amount. Parseq Ltd is a leading
European business process outsourcing service provider. The
proceeds from this acquisition would be utilized for general
The strategic decision to divest the call centre business has come
through a careful consideration of portfolio optimization. This
sell-off helps Acxiom to become a marketing technology company with
its main focus on expanding its business in Europe. Acxiom has
already been focusing on improvement of its product portfolio
through strategic initiatives, which enable it to concentrate on
its fast growing businesses and target marketing across all
channels and devices.
Of late, Acxiom has been focusing more on its core competency areas
by expanding its businesses through acquisitions and strategic
partnerships. In May, 2014, Acxiom entered into an agreement to
acquire LiveRamp - a leading service provider for onboarding
customer data into digital marketing applications for $310 million
in cash. This apart, Acxiom entered into strategic alliances with
comScore (to provide marketers with increased audience reach and
media return on investment across multiple channels) and marketing
Software Company (to provide marketers with enhanced approach and
the ability to achieve optimal campaign results through the
integration of AOS into SHIFT's Open Marketing Cloud platform).
Acxiom has also been making efforts to reposition its portfolio by
divesting assets that no longer fit in the company's strategy and
making investments in other attractive markets.
Acxiom Corporation provides consumer data and analytics,
information technology, data integration, and consulting solutions.
Its products and services enable clients to use information to
improve their business decision-making processes and manage
customer relationships. Moving ahead, the company is likely to be
highly benefited by its well-diversified business portfolio in
terms of geographies, products and markets.
Acxiom currently has a Zacks Rank #3 (Hold). Other stocks that
appear attractive include
Barracuda Networks, Inc
EPAM Systems, Inc
), each carrying a Zacks Rank #2 (Buy).
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