Acxiom Corporation (ACXM): New Analyst Report from Zacks Equity Research - Zacks Equity Research Report


Acxiom reported healthy fourth quarter fiscal 2014 results as adjusted earnings exceeded the Zacks Consensus Estimate by $0.04. Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology. The company is focusing on its core businesses across key regions for augmenting long-term margins. Acxiom also aims to improve top-line growth while continuing to invest in product enhancements and connectivity. However, the company operates in a competitive landscape that is becoming more complex with low barriers to entry, adding to its operating risks. As such, we maintain our long-term Neutral recommendation for the stock.


Founded in 1969, Acxiom Corporation is headquartered in Little Rock, Arkansas, with locations throughout the United States, Europe, South America, Asia-Pacific and the Middle East. The company provides consumer data and analytics, information technology, data integration, and consulting solutions. Its products and services enable clients to use information to improve their business decision-making processes and manage customer relationships. The company's solutions include Customer Data Integration (CDI) technology, database services, information technology (IT) outsourcing, consulting and analytics, as well as privacy-related offerings.

Acxiom has a customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries.

The company reports financial results for three business segments Marketing and Data Services, IT Infrastructure Management, and Other Services.

Marketing and Data Services (71.8% of FY14 revenues) segment provide solutions to marketing heads for achieving higher and more stable goals. These solutions include data sourcing, data analytics, creation and management of customer marketing databases and a variety of other applications.

IT Infrastructure Management (25.0% of FY14 revenues) segment comprises of solutions such as mainframe, server hosting and cloud computing.

Other Services (3.2% of FY14 revenues) segment includes a range of support solutions for customers to help them ameliorate risk management and also escalate operational productivity.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Stocks

Referenced Stocks: ACXM , CDI , IT

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As of 7/11/2014, 04:03 PM