Acxiom Corporation (ACXM): New Analyst Report from Zacks Equity Research - Zacks Equity Research Report


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Acxiom reported lackluster second quarter fiscal 2015 results as adjusted earnings beat the Zacks Consensus Estimate by $0.01. High operating expenses and restructuring costs continue to be a drag on the profitability of the company. Acxiom also operates in a competitive landscape that is becoming more complex with low barriers to entry, adding to its operating risks. However, the company is focusing on its core businesses across key regions for augmenting long-term margins. Acxiom also expects to improve top-line growth through the acquisition of LiveRamp while continuing to invest in product enhancements and connectivity. We are changing our recommendation for the stock from Underperform to Neutral as we anticipate it perform in line with the broader market.


Founded in 1969, Acxiom Corporation is headquartered in Little Rock, Arkansas, with locations throughout the United States, Europe, South America, Asia-Pacific and the Middle East. The company provides consumer data and analytics, information technology, data integration, and consulting solutions. Its products and services enable clients to use information to improve their business decision-making processes and manage customer relationships. The company's solutions include Customer Data Integration (CDI) technology, database services, information technology (IT) outsourcing, consulting and analytics, as well as privacy-related offerings.

Acxiom has a customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries.

The company reports financial results for two business segments Marketing and Data Services and IT Infrastructure Management.

Marketing and Data Services segment provide solutions to marketing heads for achieving higher and more stable goals. These solutions include data sourcing, data analytics, creation and management of customer marketing databases and a variety of other applications.

IT Infrastructure Management segment comprises of solutions such as mainframe, server hosting and cloud computing.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Stocks
More Headlines for: ACXM , CDI , IT

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