Acxiom reported healthy fourth quarter fiscal 2014 results as
adjusted earnings exceeded the Zacks Consensus Estimate by $0.04.
Over the years, Acxiom has emerged as a formidable player in the
field of marketing services and technology. The company is focusing
on its core businesses across key regions for augmenting long-term
margins. Acxiom also aims to improve top-line growth while
continuing to invest in product enhancements and connectivity.
However, the company operates in a competitive landscape that is
becoming more complex with low barriers to entry, adding to its
operating risks. As such, we maintain our long-term Neutral
recommendation for the stock.
Founded in 1969, Acxiom Corporation is headquartered in Little
Rock, Arkansas, with locations throughout the United States,
Europe, South America, Asia-Pacific and the Middle East. The
company provides consumer data and analytics, information
technology, data integration, and consulting solutions. Its
products and services enable clients to use information to improve
their business decision-making processes and manage customer
relationships. The company's solutions include Customer Data
Integration (CDI) technology, database services, information
technology (IT) outsourcing, consulting and analytics, as well as
Acxiom has a customer base that includes firms in the financial
services, insurance, information services, and direct marketing,
publishing, retail, consumer packaged goods, technology,
automotive, healthcare, travel and telecommunications
The company reports financial results for three business
segments Marketing and Data Services, IT Infrastructure Management,
and Other Services.
Marketing and Data Services (71.8% of FY14 revenues) segment
provide solutions to marketing heads for achieving higher and more
stable goals. These solutions include data sourcing, data
analytics, creation and management of customer marketing databases
and a variety of other applications.
IT Infrastructure Management (25.0% of FY14 revenues) segment
comprises of solutions such as mainframe, server hosting and cloud
Other Services (3.2% of FY14 revenues) segment includes a range
of support solutions for customers to help them ameliorate risk
management and also escalate operational productivity.
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