) recently released a second expansion pack called Devastation
for Call of Duty: Ghosts for
) XBox One and XBox 360. Devastation will be available on other
platforms such as PCs, PlayStation 3, and 4 from May, 2014
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Devastation is available for a price of $14.99. However, the Call
of Duty: Ghosts DLC Season Pass, which comprises all four Call of
Duty: Ghosts DLC Packs including the latest one, is available at
a discounted price of $49.99.
Activision continues to launch downloadable content (DLC) packs
frequently in order to keep the franchise fresh as this not only
maintains existing user base but also attracts new gamers.
The new expansion pack introduces the tactical 2-in 1 Ripper,
which can convert from a SMG to an Assault Rifle and vice-versa
and that too in the middle of the action. It also features four
new maps namely Ruins, Behemoth, Collision and Unearthed.
Moreover, the pack also introduces the movie monster Predator.
Additionally, it will also include the second episode of
Extinction called MayDay.
The Call of Duty series was launched in 2003. Per Activision, the
franchise's latest release Call of Duty: Ghosts launched in Nov
2013 turned out to be the best selling game on the next
generation PS4 and Xbox One consoles in the fourth quarter of
2013. The company launched the first DLC pack for its Call of
Duty series known as Onslaught for Call of Duty: Ghosts in
Online playing time by all Call of Duty users across the globe
exceeded 4 billion hours during the last quarter, thus allowing
the franchise to generate more revenues in a single year than any
other console game has in the past.
Activision is expected to benefit from its strong product
pipeline in 2014. The upcoming release of its blockbuster
franchise Call of Duty: Sledgehammer presents a significant
growth opportunity. Going forward, the higher mix of digital
revenues is expected to help margins as well.
Activision is expected to gain from superior product offerings,
although competition from rivals such as
Take-Two Interactive Software
) may rationalize growth prospects, going forward.
Currently, Activision has a Zacks Rank #3 (Hold).