), in collaboration with Bungie recently announced that
subscribers, who pre-order the game
, will get early access to a beta version that will provide a
glimpse of the key features of the game.
The beta version will be available in the market from early
) PlayStation 3 & 4 computer entertainment systems. It will
also be available on Xbox One & Xbox 360 game consoles from
to be a great success as the company has loaded the game with
enhanced features. Moreover, the expertise that the company has
received from Activision has also helped enrich the game content.
This apart, Bungie has past experience in this field and is
hoping to position
Beta a step ahead of the mighty
Game developers such as Activision Blizzard and
) are actively adding new features to make the game more
interesting and involve more players. We believe that the
popularity of these franchises will attract new consumers, which
will further boost ATVI's top-line in the near term.
ATVI's strong grip on the video game industry works in the
company's favour. The company is the producer of some of the
segment's flagship products. This includes the
Call of Duty
franchises, in addition to a number of mobile games with
operations across the globe. With the strong fundamentals,
new collaborations and ever increasing gaming portfolio,
Activision is evenly poised for growth.
However, stiff competition from Electronic Arts,
) may pose some challenges. ATVI faces a tough challenge from the
soft video game industry performance, which could rationalize
Activision has a Zacks Rank #3 (Hold).
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