) has been selected by the electricity and gas company, SSE plc,
to improve their customer offer and field force under SSE's
Retail Transformation Program. This program focuses on improving
the company's retail business and meeting government
prerequisites for rolling out in excess of nine million smart
meters by 2019.
Accenture and SSE will work together under the multi-year,
multi-million dollar contract for implementing a customer
campaign management solution under SSE's Domestic Customer
project (DC) and a field force productivity solution for its
Metering Transformation Project (MTP). Both the solutions are
As a part of this implementation project, Accenture
would be using the "Accenture Energy Consumer Services," which
includes the Oracle's Siebel, OBIEE and Fusion applications,
ultimately facilitating the sales and marketing team to create
effective campaigns, effective customer segmentation and other
effective measurement tools.
Accenture has been consistently winning deals at regular
intervals using aggressive marketing strategies. This has helped
it broaden its geographical reach to penetrate markets that are
The company also has a dedicated team of experts with
requisite skills to target Federal government accounts. As a
result, Accenture has insight into current requirements and
critical IT operations in government departments.
In spite of the regular deal wins, competition continues to
increase at a steady pace. It is facing competition from
). Additionally, a strained spending environment and a broad
European exposure may temper growth to some extent.
Currently, Accenture has a Zacks Rank #3 (Hold).
However, there are stocks in the sector that are performing
better. Investors might consider the shares of
Information Services Group Inc.
), both of which carry a Zacks Rank #1 (Strong Buy).
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