Management technology outsourcing and consulting service
provider, Accenture plc ( ACN ) recently took
over U.K.-based design agency, Fjord for an undisclosed amount. The
move is part of Accenture's effort to bolster its design and
marketing capabilities.ACCENTURE PLC (ACN): Free Stock Analysis ReportBANCO BILBAO VZ (BBVA): Free Stock Analysis
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Founded in 2001, Fjord evolved as a service design consultancy. It
has been engaged in the task of developing creative and customized
designs to make understanding of complex systems easier. Fjord has
redesigned Nokia.com and developed PayPal's mobile apps. Apart from
this, Citibank, Harvard Medical School, Qualcomm (
QCOM ) and
Telefónica, BBC and Banco Bilbao Vizcaya
Argentaria ( BBVA ) are counted as
its blue chip customers.
Fjord's capabilities will be added to Accenture Interactive
platform, which is the company's marketing-services arm. Accenture
Interactive was formed in 2009 (in association with its client
Procter & Gamble Co.) in order to deliver superior consulting,
technology and analytics services mainly to chief marketing
Fjord is well known for its expertise in designing hybrid
platforms (smart phones, tablets and PCs) and for creating dynamic
services. Post integration, Accenture Interactive and Fjord are
expected to offer a comprehensive digital marketing solution that
would help clients to formulate marketing strategies.
Competent marketing is the key to success for every organization.
Marketing and digital executives of a company are responsible for
developing digital marketing campaigns, marketing contents,
e-commerce and marketing operations. Accenture Interactive is a
well-integrated platform that helps CMOs devise marketing
strategies and derive higher ROI (return on investment) from
Last October, Accenture took over a digital production services
vendor avVenta Worldwide to enhance its interactive platform.
Considering the ongoing need for intelligent marketing, we expect
Accenture's investments into its digital and marketing capabilities
to pay off soon.
We are encouraged by Accenture's strategy of growing through
acquisitions. However, increasing competition from IBM
Corp. ( IBM
), a strained spending environment and Accenture's broad European
exposure (roughly 40.0%) may temper its growth prospects to some
Currently, Accenture has a Zacks Rank #3 (Hold).