Marriott International Inc.
), has recently decided to go forward with an extensive $30
million makeover plan for Detroit Marriott at the Renaissance
Center in Detroit, Mich. The venture will begin in Feb 2014 and
is expected to be completed by 2015.
Ideally located on the banks of International Riverfront in
downtown Detroit, the hotel enjoys prime positioning. Detroit
Marriott is situated within the central tower of Renaissance
Center, the tallest tower in Western Hemisphere. Since its
opening, the hotel has witnessed high footfall.
Detroit has a flourishing business zone which in turn propels
the hospitality sector. The property ensures easy access to
Detroit Metro Airport and Windsor, Ontario. We believe these
prospects have compelled Marriott to revamp the 70-story
To facilitate a smooth makeover, Marriott plans to accomplish
the project in phases and keep the hotel operational throughout
the renovation period. The program includes the remodeling of all
1,329 guest rooms as well as the inclusion of a 100,000 square
feet meeting space geared toward attracting more business from
meetings and conventions.
This restoration is in line with the company's continued
brand-revitalization initiative. Marriott is comprehensively
working on its assets to offer an advanced and customized travel
experience to its guests. At present, several Marriott-branded
properties are going through extensive renovation, which will
likely boost revenue per available room once they are fully
In a competitive environment, most hotel companies across the
globe are trying to augment guest satisfaction and gain a better
foothold in the industry. Hence, brand conversion and remodeling
has become a trend among the hoteliers, especially in the past
couple of years. Many other major hoteliers such as
Starwood Hotels & Resorts Worldwide Inc.
Hyatt Hotels Corporation
InterContinental Hotels Group
) have taken the same path.
HYATT HOTELS CP (H): Free Stock Analysis
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MARRIOTT INTL-A (MAR): Free Stock Analysis
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