TechBargains.com, which promotes itself as the site that
retailers "hope you don't discover," has published a new
detailing the shopping habits of consumers, particularly those
with a smartphone. After conducting a survey of an undisclosed
number of individuals, TechBargains found that 73 percent of
shoppers make holiday purchases with a smartphone -- up from just
58 percent last year. An impressive 79 percent of tablet owners
do the same. This is likely a side effect of the transition from
to tablets and other touchable devices.
When broken down by OS, 76 percent of iPhone users said that
they make purchases with their smartphone versus 71 percent of
Android users. Interestingly, the percentages are much higher for
tablet owners. The iPad leads the pack with 83 percent of its
owners using the device to shop, followed by the Nexus 7 (82
percent) and the Kindle Fire (81 percent).
Yet, the most startling statistic involves a topic that
threatens the future of retail shopping: showrooming. This
shopping technique -- in which consumers visit a store to examine
a product in person but choose to purchase it online -- is
particularly dangerous to the future of Best Buy (NYSE:
). The retailer has vowed to
employ new tactics
to reduce the growing threat of showrooming.
It might be too late, however. According to TechBargains, 90
percent of consumers practice showrooming. Interestingly, men are
more likely to showroom than women.
These findings were released only days after a
revealed that only eight percent of Best Buy showroomers go on to
purchase their items at BestBuy.com, while 71 percent of them buy
the items from Amazon.com (NASDAQ:
). Comparatively, 11 percent of Walmart (NYSE:
) showroomers go on to purchase from Walmart.com -- 64% will turn
Unlike the TechBargains survey, the Harris Poll (which
involved 2,249 adults) found that only 43 percent of U.S. adults
have showroomed. However, the number of those shoppers who choose
Amazon.com over Best Buy and Walmart is very revealing.
Shares of Best Buy have declined by more than 30 percent since
September 18. The tech retailer has lost more than 48 percent of
its value year-to-date.
Walmart, which sells a wide variety of consumer goods, is up
more than 14 percent year-to-date. Amazon, Best Buy's most
dangerous competitor, is up more than 41 percent
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