Leading quick-service restaurant (QSR) chain,
Dunkin' Brands Group, Inc.
), recently unveiled a Dunkin' Donuts/Baskin-Robbins combo unit
in New York City, N.Y. This opening marks its position among the
biggest restaurateurs in the city with 500 restaurants.
The unit's strategic positioning at the Times Square area
coupled with its contemporary ambience will likely drive sales,
going ahead. In addition to high-quality coffee beverages, the
combo restaurant will offer its trademark donuts, breakfast
sandwiches, ice creams, cakes and dessert-inspired frozen
The opening of this unit is in line with the coffee and baked
goods chain's target to add 330-360 restaurants in the U.S. in
2013. This company also aims to double its portfolio by expanding
in the lucrative domestic market over the next 20 years. Further,
the company will remodel many more outlets in the Americas region
in order to capitalize on the strong demand for Dunkin' Donuts'
Dunkin' Donuts has undertaken a series of initiatives for
brand revitalization such as menu innovation, augmenting the food
presentation and service to significantly enhance its operational
efficiency and drive its revenues, going ahead.
Dunkin' will launch its loyalty initiative, the DD Perks
Program, later this year to enhance value dining as well as
improve top line. In this regard, the company entered into an
Alliance Data Systems Corp.
) operating unit, Epsilon, for the technology needed for the
Apart from this, in order to improve its coffee beverage
offerings, this Zacks Rank #3 (Hold) company has recently
launched Original Blend Iced Coffee K-Cup. Coffee lovers can now
sip these Iced Coffee K-Cups at any Dunkin' Donuts restaurant.
These will be available in 14-count packs in several flavors. The
launch also reflects the company's strategy to grow in the iced
Other Stocks to Consider:
Some other restaurateurs that are likely to perform well
AFC Enterprises Inc.
The Cheesecake Factory Incorporated
) both carrying a Zacks Rank #2 (Buy).
ALLIANCE DATA (ADS): Free Stock Analysis
AFC ENTERPRISES (AFCE): Free Stock Analysis
CHEESECAKE FACT (CAKE): Free Stock Analysis
DUNKIN BRANDS (DNKN): Free Stock Analysis
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