Microsoft has been the face of technology since the computer became
personal. But today, Apple overthrew Microsoft's throne as the most
valuable technology company in the entire world. Good thing is, you
don't have to choose sides: you can own both in one exchange traded
On Wednesday, Apple's (NASDAQ:
) market value shot past Microsoft's (NASDAQ:
) for the first time ever,
reports Miguel Helft and Ashlee Vance of
The New York Times
. As of Wednesday, Apple was valued at $222.12 billion compared to
Microsoft at $219.18 billion.
Only a decade earlier, Apple was given up for dead as
Microsoft's Windows and Office products took the PC industry by
storm. Dell founder Michael S. Dell went so far as to suggest that
Apple should shut down and return money to its shareholders.
Microsoft's chief technology officer at the time proclaimed Apple
First Trust Makes a Name for Itself.
But with Steve Jobs back at the helm of Apple in 1996, the
company embraced a very prescient
: to marry hardware and software in the creation of beautiful and
effortless consumer machines. Jobs understood that technology would
be shaped by consumer tastes more than business needs.
With Steve Jobs in charge, Apple created "the best desktop
computer, the best portable music player, the best smartphone and
now the best tablet," said Steve Perlman, CEO of OnLive. [
Tech ETFs Rode a Robust Earnings Season.
But as Microsoft struggles to catch up, Apple now faces
formidable competition in Google (NASDAQ:
). Google only has a market cap of $151.43 billion, but with
GoogleTV soon to be released and the Android operating system
growing at a steady clip, Apple will have to continue innovating to
stay ahead. [
More on the Tech Industry Here.
You can easily own all three giants in a number of tech funds,
iShares S&P North America Technology (NYSEArca:
Apple, 9.4%; Microsoft, 7.1%, Google, 5.4%
Technology Select Sector SPDR (NYSEArca:
Apple, 10.6%; Microsoft, 9.1%; Google, 5.5%
iShares Dow Jones U.S. Technology Sector (NYSEArca:
Apple, 11.8%; Microsoft, 10.6%; Google, 6.2%
Vanguard Information Technology (NYSEArca:
Apple, 8.4%; Microsoft, 9.3%; Google, 5.4%
PowerShares QQQ (NYSEArca:
Apple, 16.5%; Microsoft, 4.9%; Google, 4.7%
Sumin Kim contributed to this article.