5 Dividend Traps to Avoid in 2013

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In uncertain economic climates, investors will flock to any type of asset class that will result in the best bang for their buck. Throughout history dividend investing has been that security blanket for investors that still want to play the market, but to do it in a way that will result in the best return on investment. While dividend investing can be a great way to increase wealth, there are potential dividend traps that can derail any investment strategy.

2012 was a great year for dividends, with companies across the globe boosting their payouts at a record pace. Still, investors need to be very selective with their portfolios in 2013. Here are five dividend stocks investors do not want to own next year.

Pitney Bowes Inc.

Pitney Bowes  ( PBI ) is a maker of postage meters and scales, mail sorters, and other office products. Since the company produces many products that deal with physical mail distribution, it is closely tied with the future of the United States Postal Service and mail in general. This is not a good industry to be directly related to; the USPS is operating at a tremendous deficit and is essentially a bankrupt company. Companies and consumers just don't mail in the same amount as they used to and this has resulted in a limited demand it PBI products. Pitney Bowes is in the process of becoming an irrelevant company if it does not innovate towards a sustainable future.

While the company has a seemingly attractive dividend yield of 13.43%, this is only due to a constantly falling stock price. The stock is down -39.75% in 2012. The company's history of having annual dividend increases is in jeopardy if PBI wants to have a financially successful future. A  constantly falling stock price and a unsustainable dividend yield makes Pitney Bowes a very risky dividend investment in 2013.

Roundy's Inc

Roundy's ( RNDY ) is a midwestern supermarket chain that became a public company on February 7, 2012; it has since been one of the worst performing IPOs of the year. Supermarkets across the country are performing poorly as profits are squeezed due to higher costs, and Roundy's is no different.

The company's stock has fallen -51.33% since its IPO and currently has an unattractive sub-$5 stock price. The dividend yield is extremely high at about 11%, a red flag for a sustainable dividend payout. This high yield is even after the company cut its original dividend almost 50%, from 23 cents per share to 12 cent per share. The low stock price, poor financial outlook, and another potential dividend cut makes Roundy's an unsound investment next year.

R.R. Donnelley & Sons Company

R.R. Donnelley ( RRD ) is a commercial printing service provider that has not raised its dividend payout since 2003, a classic sign that a dividend cut should be coming soon. This potential cut should be expected to happen in the near future as its current 10.91% dividend yield is usually too high to maintain. The future for the company is also bleak in respect to capital growth as the stock is down -34% year-to-date. With the stock falling, the company reporting losses, and an unsustainable dividend, investors steer clear of investing in this company in 2013.

Cliffs Natural Resources Inc.

Cliffs Natural Resources ( CLF ) is an iron and coal miner that bucked the trend of low yields from mining plays this year and more than doubled its dividend payout, from 28 cents per share to 62.5 cents per share. However, investors should be wary of this +123% increase in dividend amount because commodity based companies are never hesitant to lower payouts due to the cyclical nature of their business.

Since CLF stock is -60% off its 52-week high and down -50% year-to-date, investors should expect the company to cut its dividend in the face of a high 8% yield. This potential cut in dividend makes Cliffs Natural Resources an uneasy play for the next year; investors should probably stay away from this high dividend trap.

Exelon Corporation

Exelon ( EXC ) is a utility and electric power producer. While its 7.35% dividend yield looks good on the surface, it is probably too high considering that most of its competitors are in the 3% to 4% yield range.

The stock is down -34% in 2012 and is down almost -20% in November alone. Part of the reason for recent downfall is that CEO Christopher Crane noted in earlier in the month that the company could reevaluate its dividend in mid-2013. This will probably result in a cut in dividend since the company's financial reports have been disappointing in the recent quarters. With that information at hand, investors should be concerned regarding the dividend investing potential that Exelon has in 2013.

The Bottom Line

Investors need to make intelligent decisions when determining what dividend stocks are the best investment, regardless of the year. Remember that looking for stocks with high dividend yields is not always a safe bet. Thorough understanding of total financial health is what makes for a sound dividend investing strategy. Staying away from dividend traps like the ones outlined above can make 2013 a financially prosperous year.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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This article appears in: Investing , Stocks

Referenced Stocks: CLF , EXC , PBI , RNDY , RRD

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